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Zeynep Yavuz-Willson

Partner
General Catalyst

About

I’m a Partner at General Catalyst, backing ambitious founders with an outsider mindset, particularly in underserved markets and sectors ripe for transformation.

Growing up watching my entrepreneur parents build a technology company in Turkey taught me that brilliant founders exist everywhere—and that capital scarcity can fuel creative problem-solving.

I began my career in technology investment banking at Merrill Lynch before moving to TA Associates in London, then gained operating experience building products at ZEPZ across emerging markets.

Today, I work globally with founders from company formation through growth, helping apply technology and first-principles thinking to reimagine traditional business models.