Why people love Bits & Pretzels

At the 2019 festival we provided a tattoo artist and offered a free lifetime-ticket for the first 10 attendees willing to get our logo tattooed.

The tickets have been gone within the first morning, but people didn‘t stop getting tattoos with the iconic pretzel logo. But why do people decide to wear a brand on their skin for the rest of their lives?

We believe it‘s because of our honest approach to celebrate the challenges and  highlights of being an entrepreneur. We always put founders first and give them a stage to promote their companies. We try to act like a startup and we never settle with what we achieved.

It's about living the startup live and we are grateful for people appreciating that.

Join 5,000 founders and become a part of Bits & Pretzels.

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84% of all tickets for Bits & Pretzels 2022 have been sold. Join the waitlist to get notified once our Final Sale starts. →

this is for you.

20 - 21 January 2022 • Munich • in-person

Europe's leading founders festival returns to Munich. Join 5,000 founders, investors, and startup enthusiasts for two days full of learning, networking & inspiration.

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Reuniting founders

There is a reason why we are called The Founders Festival: Back in 2014, Bits & Pretzels started as a small founders breakfast with just 80 participants.

Today, thousands of founders, the world's leading companies and the most inspiring speakers are joining our annual festival – sharing the belief that entrepreneurship can drive positive change in Germany, Europe and all over the world.

In January 2022, we will reunite our exceptional community of 5,000 creators to support, connect and inspire those that will help solving the problems of our generation. 

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Eric S. Yuan
Founder & CEO
Daniel Dines
Co-Founder & CEO
Niklas Adalberth
Norrsken Foundation
Hanno Renner
Co-Founder & CEO
Felix Ohswald
Gregor Müller
Co-Founder & COO
Daniel Krauss
Co-Founder & Chief Organizational Plumber
Miriam Wohlfarth
Founder & CEO
Erik Podzuweit
Founder & Co-CEO
Scalable Capital
Fredrik Harkort
Co-Founder & CEO
Michael Wax
Co-Founder & CEO
Anna Alex
Co-Founder & CCO

Stay tuned as more speakers will be announced soon!

Philipp Lahm
Founder Philipp Lahm Holding, Partner
Mitchell Baker
Executive Chairwoman
Mozilla Foundation & Corporation
Stefan Raab
Entrepreneur & Entertainer
Jan Böhmermann
satirist, tv host, and multiple award-winner
Margit Wennmachers
Operating Partner
Andreessen Horowitz
Barack Obama
Jessica Alba
The Honest Company
Reid Hoffman
Richard Branson
Virgin Group
Dirk Nowitzki
Former NBA Player
Drew Houston
Founder & CEO
Arianna Huffington
Founder & CEO
Thrive Global

2 + 2 days

of learning, networking,

At our main event at the ICM Munich, you'll get the full Bits & Pretzels experience. On top of that, you'll also have access to two virtual Academy Days packed with How-to Sessions and Masterclasses.

Virtual • Academy Days







16:00 - 19:00 CET

Startup Masterclasses

In-person • Main Event







8:00 - 19:00 CET

Conference with 7 stages

Startup Exhibition

Startup Pitch & Awards

Table Captain Meetings

Speed Dating Sessions

Everybody should
know your startup.

This is how you do it.

a founder

Grow as

Bits & Pretzels is the only major startup event that limits its number of attendees. We make sure that you'll get the most out of the Festival: Learn from the experiences and mistakes of our handpicked speakers and improve your knowledge and skills at the Startup Masterclasses.


Bits & Pretzels is an event from founders for founders. At our Festival, it is easy to get your name out: Join our Startup Exhibition, pitch in front of hundreds of investors or promote your company by partnering with us.


your business

The leading decision-makers in the startup ecosystem join Bits & Pretzels. Use this chance to meet potential customers, partners or investors. Our Table Captain eetings make it easy to create meaningful connections that accelerate your business.

of change makers

Join a community

Our community wants to create real and sustainable impact through innovative ideas and technology. Imagine how inspiring it is to meet people who actually do stuff for two straight days. Be open and talk to each other – you'll make connections that last for a lifetime.

Your facetime

with leading


Hundreds of startups, investors and corporates are joining Bits & Pretzels every year. They know that a network cannot be built from your office.

Skip weeks of business lunches and investor meetings – and do all your networking over the course of just two days.

Where we come from


Andy and Bernd initiate the first Founders Breakfast. Eighty participants join them at the famous Hofbräuhaus.


Felix joins the team and 1,400 attendees gather for the first edition that is called Bits & Pretzels.


For the first time the Festival lasts for three days. The grand finale gathers 3,500 founders at the Oktoberfest.


5,000 attendees come to see the founders of Virgin, Airbnb, and other inspiring personalities.


Bits & Pretzels establishes its quality over size rule and limits the number of attendees to 5,000.


Tarana Burke, founder of the #metoo movement, opens the Festival to underline the commitment to diversity.


President Barack Obama joins Bits & Pretzels and leads an amazing speaker lineup.


The first virtual edition of Bits & Pretzels proves that not even a pandemic can stop the startup community.

Our values

Founders are always first

Bits & Pretzels is an event from founders for founders. We don‘t compromise when creating content for our fellow entrepreneurs. Everything we do is about giving founders what they need to achieve their goals and reach for the stars.  

Quality Over Size

Bits & Pretzels is the only major event for startups that limits its number of attendees. To us, it’s important to rather gather the best players of the ecosystem than keep growing and sacrifice the quality of your event experience.

We do things Bits-Style

We always give 110%. This ambition makes us pioneers of our time, looking ahead - ready to tackle problems with our community. With enthusiasm for technology and precision, we provide an exciting environment that enables founders to shape a better future.


We love progressive change-makers. Always questioning the status quo and looking for new ways to improve our environment. We want to create a world of possibilities with true & sustainable impact for everyone who joins Bits & Pretzels. Our aim: to constantly develop and benchmark a better future.


Will the Bits & Pretzels festival be a virtual or physical event?

Since the beginning, Bits & Pretzels has been about the power of community. After more than a year of virtual events, we believe that our physical festival is the perfect occasion to reunite founders, investors and startup enthusiasts.

Where will the Bits & Pretzels festival be held?

The Bits & Pretzels Festival will be held physically at the ICM Munich on 20 - 21 January 2022.

How many visitors can attend the Bits & Pretzels festival?

Traditionally, Bits & Pretzels is the only major startup event that limits its number of attendees. We focus on quality over size. This stays the same in 2022 where we will have a maximum of 5,000 attendees at our festival.

What is your COVID-19 health and safety concept?

To ensure a safe yet familiar experience for all our attendees, we chose to adopt the 2G+ regulation for the January edition of Bits & Pretzels 2022. According to this regulation you can attend the event either if you are fully vaccinated or have fully recovered from a COVID-19 infection within the last six months. You also need to present a negative test result. Check out more details on here.

Will there be multiple festivals in 2022?

Yes! For the first time, there will be two editions of Bits & Pretzels in one year. On top of our great comeback on 20 - 21 January 2022, we will host our Bits & Pretzels festival at the the ICM and the Oktoberfest on 25 - 27 September 2022.

Will there be a Bits & Pretzels festival in 2021?

No, there won’t be any edition of Bits & Pretzels in 2021 – neither virtual nor physical. We are convinced that January 2022 will be the perfect time to reunite with the community we missed so much.

I am interested in partnering with you, who do I contact?

For sponsorship inquiries, please write to hello@bitsandpretzels.com