Welcome To #bits25:
So you’ve secured your ticket to #bits25 - what’s next?
The most important at one glance
WHEN TO ARRIVE
8:00 AM General attendees
Day 3 (Oktoberfest) | 01.10.
10:00 AM
LOCATION
U-Bahn station Messestadt West (U2)
Find detailed information here
Day 3 (Oktoberfest) | 01.10. Festhalle Schottenhamel at Oktoberfest Munich, Theresienwiese
DB SPECIAL
Book here
Prepare, Pack & Arrive Like a Pro
Plan Your Travel
Getting to Munich is easier than you think! Whether you're flying, taking a train, or driving by car, this section covers visas, travel options, getting around, and smart tips to make your 2025 trip stress-free and unforgettable.
Seamless Entry Starts Here: Visa & Entry Requirements
If you’re joining Bits & Pretzels 2025 from abroad, it’s important to check the travel requirements for Germany well in advance.
Depending on your nationality and the purpose of your visit, you may apply for a business visa for Germany or enter visa-free.
Your Route to Munich -
Made Easy
Whether you’re coming from across Germany, Europe, or overseas, getting to Bits & Pretzels 2025 is easier than ever. Fast, comfortable, or budget-friendly, here’s everything you need to plan your journey and start your adventure stress-free.
Getting Around in Munich:
Our Public Transport Guide
Metro & Trams
Rent Cars
Scooters & Bikes
Taxis & Uber
Got all your travel essentials covered?
Germany uses the Euro, and having cash is key, especially for Oktoberfest, tipping, and small purchases. ATMs usually offer the best rates, or you can exchange money at airports, major train stations, or select banks in the city.
Grab a local prepaid SIM at the airport, main train stations, or stores like Telekom, Vodafone, and O2. Prefer digital? Set up an eSIM in minutes with any stable Wi-Fi, stay online wherever you are!
Must-Have Apps for Your Visit to Munich
Make your stay easier with these apps:
Transportation
Navigation
Events & Entertainment
Language
Sustainability
Accessibility at
Bits & Pretzels
Public Transport:
Public transport in Munich (S-Bahn, U-Bahn, trams, buses) has barrier-free options, including low-floor trams and elevators at major stations.
At the venues:
The Bits & Pretzels venues are fully accessible, offering ramps, elevators, and restrooms designed for visitors with diverse mobility needs:
Need Assistance?
If you need assistance during the event, contact the Accessibility Desk in advance via the Bits & Pretzels app or website.
Select Your Ideal Accommodation
Bits and Pretzels takes place at two different locations within Munich. Whether you stay near one of the festival hubs or pick a quieter spot to recharge, choose the accommodation that makes your Bits & Pretzels experience complete.
Know the Central Locations of Bits & Pretzels
DAY 1 + 2
Conference
Day one and two of Bits & Pretzels (29.09. & 30.09.) take place at International Congress Center Messe (ICM) Munich. You can reach ICM on day one and day two using Munich’s underground transportation system (U-Bahn). Take the U2 and get off at Messestadt West (not to be confused with the station Messestadt Ost).
DAY 3
Oktoberfest
On the third day (01.10.), we invite you to the liquid networking sessions at Schottenhamel tent, right on Munich Oktoberfest grounds. To reach the Oktoberfest grounds on day three, you can take the U4 and get off at station Theresienwiese.
Here is an Overview of the Oktoberfest Grounds.
Find the perfect place for your stay
Knowing the locations of Bits & Pretzels, you can decide between several options for your accommodation:
Option 1
Book accommodation close to ICM
Recommended if:
You want to take in the conference days in full and want a short distance to comfortably rest after an eventful day OR if you’re a startup exhibiting with your own booth.
Urgency to book early:
Option 2
Book accommodation close to Oktoberfest.
Recommended if:
You want to take in the Oktoberfest spirit in full and desire a short distance to comfortable rest after day three of Bits & Pretzels.
Urgency to book early:
Option 3
Book accommodation that is centrally located
Recommended if:
The ideal solution if you don’t want to make any compromises on any day of Bits & Pretzels and if you want to take in Munich’s spirit in full.
Urgency to book early:
Option 4
Book accommodation in Munich’s outskirts
Recommended if:
You have to book your accommodation last-minute and/or have to stay within a budget.
Urgency to book early:
KIDS@BITS: Childcare
Services at the Event
KIDS@BITS is a dedicated childcare program designed for the children (ages 1-6) of conference attendees. Trained childcare professionals will be on site to ensure the children are safe, engaged, and well cared for, while parents can enjoy the event worry-free.
The area also serves as a retreat space for parents with children, so you can choose between staying together or making use of professional care.
Service Details
Activities and Facilities
Oktoberfest Weather Guide
Network in Style: Dress Code & Packing for
Bits and Pretzels
Attire at ICM
Oktoberfest Style Day 3
Our Tracht Guide
For You
Many attendees choose to wear traditional Bavarian Tracht especially if they plan to visit the Oktoberfest tents. Wearing Tracht is not mandatory, but it’s a fun way to experience local culture and connect with the city.
Pick the Perfect Tracht
However, not all Oktoberfest outfits are created equal. Here’s how to spot quality:
Dirndl:
Look for sturdy fabrics (cotton, linen, silk blends), a well-fitted bodice, and apron length that hits at or below the knee. Avoid overly short “party dirndls,” which are considered inauthentic.
Lederhosen:
Authentic lederhosen are made of genuine leather (goat, deer, or cowhide). They should feel sturdy and come with embroidery. Avoid cheap costume versions made of thin fabric or faux leather.
Accessories:
Traditional blouses, vests, hats, and knee socks elevate the look. Sneakers or flashy accessories break the authentic style.
Genuine Oktoberfest Gear
Wear It Right
Build Your Personalized Bits & Pretzels Experience
make the most of your Networking Goals
If your goal is…
If your goal is…
If your goal is…
If your goal is…
New to Bits? Don’t worry, the event is designed to be welcoming and curated. The Matchmaking Platform and Program are your best starting points.
Your experience will be shaped by your goals, but also by how well you prepare: Use the event app early, build your schedule with intention, and don’t be afraid to reach out to people before the event.
Networking is already
on fullspeed
0 Conversations
How to use our online platform
Event ticket is required.
2. Enter the email address to which your event ticket is personalized to
3. Create your personal password
4. Join the event
Must-Reads for Bits & Pretzels
Before you arrive in Munich for Bits & Pretzels, it’s worth brushing up on a few essentials that will make your trip smoother. From staying safe to understanding local customs, these practical tips ensure you’re well-prepared both inside and outside the event!
Access to
the venue
A smooth journey starts with having the right papers in your pocket:
Fuel for
your brain
Stay sharp and energized throughout the festival.
Quick, energizing snacks for tight schedules. Festival food is great, but having your own backup keeps you going.
enjoy every bits moment
Grab your free beer token at the venue (limited to one per person).
Let everyone know you're at #Bits25 – Networking starts now.
Avoid these Rookie Mistakes
Learn from past attendees: skip the common pitfalls and make the most of every moment at #bits25!
don’t Overlook the Online Platform
Don’t risk losing access or missing opportunities. Explore the Online Platform early.
Don’t skip Goal-setting & scheduling
Have a plan & hit your goals!
Don’t forget the basics
Know where to go & save time!
Large backpacks, suitcases, and laptops are not allowed on festival grounds. Store them at your hotel, train station lockers, or designated areas near the entrance.
Don’t miss out on
networking
Connections don’t happen by accident, but in our matchmaking area!
Don’t neglect Post-Event Follow-Ups
Follow-up is where opportunities grow!
Don’t forget to Have Fun
Enjoy the festival vibe!
Blend In Like a Local
Want to impress both Bavarians and fellow Bits attendees? Understanding a few local customs will make networking smoother, and your Oktoberfest experience unforgettable!
First impressions count, keep it friendly and confident.
1. Firm handshake with direct eye contact
2. Keep it friendly, confident, and professional.
Join in the fun, sip responsibly, and socialize like a local. Raise your glass, make eye contact, and say “Prost!”
Popular beers: Augustiner, Hacker-Pschorr, Hofbräu, Löwenbräu, Paulaner and Spaten
to survive
“Servus” = Hello
“Danke” = Thank you
“Bitte” = Please
“Passt scho” = The highest praise
“Pfiat Di” = Goodbye
“Prost” = Cheers
Time is respected in Germany, arriving on time shows you value others’ schedules.
Even a few minutes late can leave a wrong impression. Plan ahead and arrive a little early for meetings or sessions
A small gesture goes a long way.
10-15% of tip is appropriate. Hand it directly to the server for proper etiquette.
Travel Ready:
Safety & Health Tips
Your safety and comfort matter. Whether it’s during Bits & Pretzels or while exploring Munich, make sure to familiarize yourself with the following info to stay safe & enjoy every moment!
Emergency Contacts
At ICM
(29.09. & 30.09.)
+49 89 949-28103
+49 89 949-24555
At Oktoberfest
(01.10.)
General
Contacts
Fire brigade: 112
Police: 110
A few central ones:
1. Klinikum der LMU München (Campus Innenstadt): Ziemssenstraße 5, 80336 Munich
2. Klinikum rechts der Isar (Technical University Hospital):
Ismaninger Str. 22, 81675 Munich
OUR TEAM GUIDES YOU OUT OF EVERY DANGEROUS OR UNCOMFORTABLE SITUATION
If you feel unsafe in any way, please contact our staff at any time and ask them for a Pretzel Shot. They will directly and discretely guide you out of the situation and help you. This applies for our venue, as well as for our Official After Party and the Oktoberfest Day.
Health insurance: Make sure you have valid insurance that covers Germany and carry proof with you.
Tap water safety: The tap water is clean and safe and comes directly from Alpine springs.
Own safety: Munich is a really safe city, but it’s important to stay alert in busy areas like train stations or at Oktoberfest.
Explore Munich
Food & Coffee Recommendations
Bavarian & Traditional
Vegetarian & Vegan-Friendly
Cafés & Social Spots
International Cuisine
Quick & Casual // Late Night
Late-Night Eats
Networking-Friendly Spots
Food Spots near ICM
Munich Local Tips
Gärtnerplatz: Go Bummeln Like a Local
Locals love Gärtnerplatz for its charming streets, vibrant atmosphere, and cozy cafés. It’s the perfect spot to go bummeln (German slang: strolling or wandering leisurely, popping into shops and cafés). Grab a coffee on a sunny terrace, explore a local bar, or discover unique treasures in the boutique shops!
walk Through English Garden
Wander through one of the world’s largest urban parks and soak up the greenery. Stop at Aumeister Biergarten for a refreshing drink surrounded by nature. It’s the perfect mix of relaxation and authentic Bavarian atmosphere!
Watch Surfers at Eisbachwelle
While wandering the English Garden, don’t miss the Eisbachwelle, Munich’s famous standing wave. Watch local surfers tackle the city’s urban waters. It’s a playful and iconic Munich experience you won’t forget!
Try special ice cream Flavors
At Der verrückte Eismacher, expect the unexpected! This local ice cream legend is famous for wild, inventive flavors: some sweet, some savory. Just a short stroll from the English Garden, it’s the perfect stop for a playful treat after exploring the city or watching the surfers at Eisbachwelle. Dare to try something new!
Enjoy Fresh Bread & Pastries
Munich takes its bread seriously! Stop by Seppl’s Bäckerei, a local favorite, or Backspielhaus, with multiple locations, to grab freshly baked treats that fuel your busy Bits & Pretzels days.
Visit a
Museum for Just 1€!
Sundays are perfect for culture. Many Munich museums offer entry for just 1 € on Sundays, making it an inspiring and budget-friendly way to explore art, history, and local exhibitions. Check out the full list of participating museums here.
Viktualienmarkt: Feast for the Senses
Dive into Munich’s most famous market, full of local delicacies, cheeses, flowers, and more. It’s the ultimate spot to taste the city, soak up the energy, and grab a snack before your next adventure.
Step into
History
Schloss Nymphenburg is a beautiful castle with vast gardens inviting you to stroll around, snap some photos, and enjoy a peaceful moment on the benches. Wander among the flowers and greenery, soak up the calm, and take in one of Munich’s most scenic spots. Don’t miss this charming escape!
Sustainability Tips: Make Your Visit Greener
After The Event is before the Event
Share your highlight moments on Social Media
Keep the Bits & Pretzels spirit alive by sharing your favorite sessions, insights, or encounters on LinkedIn, X (Twitter), or Instagram. Use the official hashtags #bitsandpretzels and #bits25 so fellow attendees (and new connections) can find you.
#bitsandpretzels #bits25
Give us Feedback
Your feedback helps us make Bits & Pretzels better every year. After the event, you’ll receive a short survey by email. Please take 5 minutes to tell us what you loved, what could be improved, and what you’d like to see next time. We read every response.
When to buy tickets for next Bits
See You Next Year in Munich!
Bits & Pretzels is more than a conference, it’s a community. Whether you came to pitch your startup, meet investors, explore corporate innovation, or simply get inspired, we hope you leave with new ideas, valuable connections, and unforgettable memories.
Mark your calendar, stay in touch, and we’ll see you again next year in Munich for another round of networking, inspiration, and Bavarian hospitality.