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Sebastian Hirtz
Director Sales Operations & CRM/ERP Process Enablement
Rohde & Schwarz
About
Senior leader with over 15 years of experience in global Sales Operations, CRM, digital transformation, and organizational change. Currently responsible for global CRM and ERP process enablement, leading international teams and driving end-to-end Lead-to-Cash transformation. Passionate about combining technology, data, AI, and strong leadership to create scalable sales organizations and sustainable business impact. Experienced in bridging business and IT, managing complex transformation programs, and turning strategic ambitions into measurable operational results.