Leading by example and nurturing future generations is imperative. I am deeply committed to empowering professionals by giving them the direction they need to excel in their personal and career pursuits.
I am very grateful to have the opportunity to use my voice in the media as a serial board member, keynote speaker, and guest lecturer. My areas of expertise include all-female leadership and all of the Marketing spectrum, from e-commerce and strategic Marketing paired with AI, advertising, brand & client engagement to digital transformation. As a speaker, I attended various international events such as RetailNXT, Women at Amazon, Web Summit, OMR, and many more.

𝐈 𝐚𝐦 𝐚 𝐆𝐥𝐨𝐛𝐚𝐥 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 𝐚𝐭 𝐆𝐮𝐜𝐜𝐢 𝐛𝐚𝐬𝐞𝐝 𝐢𝐧 𝐌𝐢𝐥𝐚𝐧, 𝐩𝐫𝐞𝐯𝐢𝐨𝐮𝐬𝐥𝐲 𝐢𝐧 𝐜𝐡𝐚𝐫𝐠𝐞 𝐨𝐟 𝐄𝐌𝐄𝐀 𝐟𝐨𝐫 𝐄𝐮𝐫𝐨𝐩𝐞, 𝐌𝐢𝐝𝐝𝐥𝐞 𝐄𝐚𝐬𝐭, 𝐚𝐧𝐝 𝐀𝐟𝐫𝐢𝐜𝐚
I oversee omnichannel media, advertising, and performance e-commerce for Gucci across 106 markets, as well as retail Marketing and client engagement. My role includes setting the strategic framework and direction for the region.

𝐆𝐥𝐨𝐛𝐚𝐥 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐌𝐞𝐝𝐢𝐚 & 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐚𝐭 𝐌𝐨𝐧𝐭𝐛𝐥𝐚𝐧𝐜
In this role, I managed the global media and advertising strategy across 22 markets. I was dedicated to the digital transformation of the luxury house, enabling a seamless user journey and establishing omnichannel frameworks. My achievements include implementing attribution, bringing transparency to the entire marketing funnel.

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐭 𝐀𝐦𝐚𝐳𝐨𝐧
I was responsible for the marketing and communications strategy for premium brands in Germany, Italy, and Spain. I led strategic market initiatives and global promotions such as Cyber Week and Prime Day to drive business performance. I also managed relationships with external partners and internal stakeholders.

𝐇𝐞𝐚𝐝 𝐨𝐟 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐒𝐨𝐮𝐭𝐡𝐞𝐚𝐬𝐭 𝐀𝐬𝐢𝐚 𝐚𝐭 𝐙𝐚𝐥𝐨𝐫𝐚 (𝐑𝐨𝐜𝐤𝐞𝐭 𝐈𝐧𝐭𝐞𝐫𝐧𝐞𝐭)
I drove business growth in this role and managed brand relationships across seven markets. My role involved developing and implementing communications strategies to support Zalora's regional expansion and brand awareness.

Feel free to follow my journey on IG (@mariaplessen) and my personal mission on The Dual Shift (@thedualshift), supporting women in their ambitious careers while raising a family.

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