Juliane is a transformation leader with 18+ years of experience across agency, corporate, and scale-up environments, with leadership spanning product, marketing, operations, and full P&L ownership. As CEO HelloFresh DACH, she brings firsthand experience across every business lifecycle stage—from founding-era scrappiness to hyper-growth and stabilization—specializing in organizational adaptability. She excels at breaking down silos, rebuilding the connections between product, marketing, and operations to drive sustainable growth when old growth logic no longer works. Juliane is also a passionate advocate for structural AI enablement, embedding AI as an everyday co-pilot to unlock organizational efficiency and innovation.