Making millions with socks? It can be done. Johannes is happy to explain how. The co-founder of the lifestyle brand SNOCKS is a Forbes “30 Under 30 Europe” honoree in the Retail and E-Commerce category.

He turned the idea of bringing high-quality sneaker socks to the market into a group (SNOCKS, OCEANSAPART, femtis, Les Lunes) that today generates €100 million in annual revenue with more than 150 employees.

In other words: this man really has something to say. And he does so with passion and infectious energy. His direct honesty, with which he shares his fuck-ups and celebrates his successes, has made him a successful personal brand with more than 250,000 followers on social media and a highly sought-after speaker on major stages.