Ines is Managing Director at COBE, a Munich based digital product agency. She has spent more than a decade building digital products and leading teams at the intersection of strategy, design, and technology. She believes great digital experiences should feel like your brand. Through COBE’s in-house User Experience Identity (UXi) method, she connects design decisions to your brand values.

Today, she leads COBE’s AI transformation, helping global brands such as BMW, Porsche Holding, and DPD turn emerging technology into meaningful business value. She is also an active contributor to the tech community in eastern Croatia, where she has helped foster the region’s growing digital ecosystem.

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