Florian Heinemann is a Founding and General Partner at Project A Ventures, a European early-stage VC.

Beyond capital, Project A provides hands-on support through 100+ in-house experts in product, growth, data, and people. Since 2012, the firm has backed 120+ companies, including Trade Republic, Quantum Systems and Sennder.

Florian is recognized on the 2025 Forbes Midas List Europe.

Prior to co-founding Project A, Florian was Managing Director at Rocket Internet (2007–2012), where he led the operational value-add team with a focus on marketing, CRM, and business intelligence.

As an active angel investor, Florian has invested in over 80 startups and is an LP in 50+ VC funds with a focus on emerging managers.