Florian Bischoff



Sport enthusiast Dr. Florian Bischoff, Director E-Commerce at Decathlon Deutschland, is a champion of digital growth. His vision? A seamless shopping experience underpinned by trust. Under his leadership, record-breaking online sales were achieved. With a keen eye on sustainability, he anticipates a 60% e-commerce share by 2026. Florian always turns the game in his favor!