Caroline Nichols founded 3Bears, one of the key food challenger brands in the breakfast sector, together with her husband Tim in 2016. The couple was frustrated that nearly all breakfast foods in the supermarkets are either full of sugar and additives - or are simply bland and boring. They wanted to change the way we eat and create the most amazing oat products with a naturally great taste. For a better life. Munich-based, 10 years later, they have established the breakfast category of porridge in their home markets Germany and Austria, and are shaping people's eating habits every day. Now, they're pioneering again - establishing the new trend category of overnight oats in DACH markets and beyond. Within only one year they have expanded successfully into 6 further countries, with major retail listings and a strong D2C channel. 3Bears' success is rooted in diverse marketing playbook of building strong communities, in-house influencer marketing knowledge and META competence.

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