Alex Schwaderer is co-founder & MD of Creace.io, where he has championed authentic, brand-safe employee video since 2016. As brands now grapple with AI and trust, that conviction has become the frontier: authenticity is what makes a brand credible, and technology should amplify it, not replace it. Alongside Creace, Alex advises PE-backed groups on brand & value creation and builds new platforms in HR and media tech.

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