Welcome Maren !
This is your Bits & Pretzels Journey
Maren  Springmann
CIO, Porsche AG
About:

Maren Springmann is the Chief Information Officer (CIO) of Porsche AG since October 2024. Throughout her career, she has held various leadership roles in IT at several companies in the automotive industry, incl. Mercedes-Benz AG and Audi AG. With a strong background in digital transformation and international leadership, she drives the strategic alignment of IT and business. Her expertise spans agile methodologies, data-driven innovation, and customer-centric digital solutions. Maren is passionate about building high-performing teams and shaping future-ready IT landscapes that deliver measurable value. Currently, her focus is on AI and Data Excellence—both to unlock business value and to elevate the software development lifecycle to a new level of performance and innovation.

Ticket Category:  VIP
Monday, September 29th - Conference Day 1
Tuesday, September 30th - Conference Day 2
11:16 AM - 11:38 AM I CIO Summit

Briefings

In the briefing, you’ll receive all essential information about the event and its surroundings — everything you need to feel well-prepared and confident throughout the experience.

Your Agenda

Monday, September 29th, Conference Day 1
Time
8:00 AM to 6:00 PM
Conference Day 1
Immerse yourself in a day filled with visionary keynotes, hands-on masterclasses, and exclusive networking opportunities.
6:45 PM to 11:00 PM
VIP Dinner at Schottenhamel, Oktoberfest
Enjoy our unique VIP Dinner Experience. At the heart of Oktoberfest, where tradition and innovation collide in the oldest of all tents. Please note: the VIP Dinner is invite-only, no +1s allowed. Important: Dinner requires registration via the invitation; this is not a confirmation.
Tuesday, September 30th, Conference Day 2
Time
8:00 AM to 6:00 PM
Conference Day 2
Experience deep-dive discussions, interactive panel talks, and curated matchmaking sessions that bring together the brightest minds in business and innovation.
11:19 AM - 11:41 AM I CIO Summit
Cracking the Code: Data Strategy as a Catalyst for Enterprise AI.
Data as strategic capital; How does the CIO create an enterprise-wide data strategy that ensures data quality, availability and security? How does the CIO build a modern data architecture that meets the requirements of AI applications? How does the CIO use AI to extract hidden patterns and insigts from our data to support strategic decisions? (Technology Excellence, Fundament for AI)
6:45 PM to 11:00 PM
VIP Dinner at Schottenhamel, Oktoberfest
Enjoy our unique VIP Dinner Experience. At the heart of Oktoberfest, where tradition and innovation collide in the oldest of all tents. Please note: the VIP Dinner is invite-only, no +1s allowed. Important: Dinner requires registration via the invitation; this is not a confirmation.
Wednesday, October 1st, Oktoberfest Day
Time
10:00 AM to 10:45 AM
Table Captain Networking
Doors open. Guests arrive and find their tables
10:45 AM to 11:30 AM
Table Captain Networking: Round 1
The first 45 minutes of Networking. Afterwards there is a 15 minute break for the attendees to switch tables.
11:45 AM to 12:30 AM
Table Captain Networking: Round 2
The guests should have rotated their table by now, the second round of Networking starts.

Social Media Graphics

Share it on social media to announce your role at Bits & Pretzels 2025 and tag #Bits25. If you want to get the most out of this, here are our tips to boost reach & engagement:

  • Add the Hashtag #bits25 and mention @Bits&Pretzels so we can 
interact with your content.
  • Mention any fellow speaker/table captains who are also attending
  • Mention what companies/people you are excited to meet at Bits

Social Media Posts - LinkedIn

Social Media Posts - Instagram

Your Ticket

Your ticket grants access to all three days of the event.
Please use the exclusive VIP/Speaker check-in at Entrance West (badge collection with ticket + valid ID).
Note: short waiting times may occur on Monday morning.

Your Presentation

Upload Guidelines for Presentations
If you have a presentation, please ensure that you submit your materials/files in a single zip folder containing the following:

1. Presentation File:

  • Keynote file 16:9 (1920x1080px) or PowerPoint file (.pptx, 1920x1080px).
  • Please make sure all fonts and videos are embedded within the file, if applicable.

2. PDF File:

  • A PDF version of your presentation with all fonts embedded.

3. Fonts:

  • Any custom fonts used in your presentation (please include the font files).

4. Videos:

  • All videos included in the presentation must also be provided separately.
  • Format: 16:9 aspect ratio, 1920x1080px (Full HD).
  • File type: MP4 or .m4v.
Deadline: All presentation materials must be submitted no later than September 17th, 2025.
This is necessary to allow our technical team to review and test the presentations in advance.
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More for You

Hotel

We’ve taken care of your accomodation — enjoy a comfortable stay at one of our selected partner hotels near the venue.

Shuttle

Enjoy complimentary shuttle service between the conference and event venues — reserved for our VIP guests.

Tracht

We’ve got your traditional bavarian attire covered — find all details here about your Dirndl or Lederhosen.

Your Contact Person

Christine Bruckschlögl

Senior Manager Speaker Operations