Welcome Lena !

This is your Bits & Pretzels Journey

Lena Jüngst

Founder, air up

About:

Lena Jüngst is the Co-Founder and creative force behind air up. What started as a university thesis is turning the beverage industry upside down through air ups innovative Scentaste™ technology. After scaling the Munich-born company to millions of users worldwide, Lena has come full circle, returning to her creative roots to focus on Industrial Design and Brand Vision. By applying the Scentaste™ technology, she bridges the gap between science and aesthetics. Lena remains the driving force behind new product innovations, ensuring that every sip is an intuitive, flavour-filled experience that feels like the future of healthy, fun hydration: no sugar, no additives - just water.

Ticket Category: VIP

Monday, September 29th - Conference Day 1

Tuesday, September 30th - Conference Day 2

Briefings

In the briefing, you’ll receive all essential information about the event and its surroundings — everything you need to feel well-prepared and confident throughout the experience.

Get your Briefing

Your Agenda

Monday, September 28th, Conference Day 1

Time

9:00 am - 6:00 pm

Conference Day I

Immerse yourself in a day filled with visionary keynotes, hands-on masterclasses, and exclusive networking opportunities.

7:00 pm - 11:00 pm

VIP Dinner @ Schottenhamel Oktoberfest

Enjoy our unique VIP Dinner Experience. At the heart of Oktoberfest, where tradition and innovation collide in the oldest of all tents.

Tuesday, September 29th, Conference Day 2

Time

9:00 am - 6:00 pm

Conference Day II

Experience deep-dive discussions, interactive panel talks, and curated matchmaking sessions that bring together the brightest minds in business and innovation.

6:00 pm - 10:00 pm

Bits & Pretzels Speaker Dinner @ Käfer Feinkostladen

The evening promises high-level networking in an exceptional setting, complemented by exquisite cuisine. We are delighted to host the dinner at the iconic Käfer Feinkostladen, one of Munich’s most renowned culinary institutions, and look forward to welcoming you for a memorable evening.

Wednesday, September 30th, Oktoberfest Day

Time

8:00 am - 10:00 am

Table Captain Breakfast

The Breakfast is taking place at the one and only, legendary "Teufelsrad"! This isn't just a breakfast – the historic venue embodies Bavarian tradition, offering you a unique glimpse into Oktoberfest's joyful spirit.

10:00 am - 1:00 pm

Table Captain Networking

This is your moment to showcase your expertise and receive valuable insights from the attendees, sparking new ideas and connections.

Social Media Graphics

Share it on social media to announce your role at Bits & Pretzels 2026 and tag #Bits26. If you want to get the most out of this, here are our tips to boost reach & engagement:

Add the Hashtag #bits26 and mention @Bits&Pretzels so we can  interact with your content.
Mention any fellow speaker/table captains who are also attending
Mention what companies/people you are excited to meet at Bits

Social Media Posts - LinkedIn

Open

Social Media Posts - Speaking Slot

Open

Your Ticket

Your ticket grants access to all three days of the event.
Please use the exclusive VIP/Speaker check-in at Entrance West (badge collection with ticket + valid ID).
Note: short waiting times may occur on Monday morning.

Your Presentation - deadline 23.09.2026

Upload Guidelines for Presentations

- Format: 16:9 (Full HD / 1920 × 1080 px)
- Accepted Files: .key, .pptx, or .pdf -Requirements: All fonts and videos must be embedded in the file.

Deadline: All presentation materials must be submitted no later than September 23, 2026.
This is necessary to allow our technical team to review and test the presentations in advance.

Upload