Kevin Lee is a visionary marketer and inventor who merges creativity with strategic expertise along with the team at Didit a leading digital marketing firm he founded. Kevin serves as the CEO of the eMarketing Association, spearheads Truth Nutrition, a brand that serves as a testing ground for novel marketing ideas, strategies, and technologies, particularly for more risky ideas Kevin can’t get tested with Didit clients. Kevin has helped hundreds of brands thrive through a comprehensive approach encompassing SEM, SEO, social media, advertising, PR, and tech-enhanced direct mail (increased response rates). Kevin's passion extends beyond marketing success. He's the founder of GivingForward.org, a cause marketing non-profit, Kevin has generated millions for charitable organizations and billions in revenue for businesses involved. Additionally, kevin founded Various Ventures, an incubator specifically for innovative marketing tech with a recent release of Voiceoo.com an AI powered voicemail delivery platform. Kevin is an angel investor in 14 companies including events.com, and a LP in Scout Ventures (5 funds) and Launch 4 (Calacanis). A prolific author, Kevin has penned four books and published over 700 articles on marketing, recorded over 130 podcasts, sharing his expertise with a wide audience. He holds a Yale MBA. Folks started calling Kevin a Marketing Mad Scientist, a fitting description of Kevin's interests and activities.