
Florian Kunzke has spent the last decade at the center of enterprise software's biggest bets. As Global Director of AI Strategy at SAP, he drives SAP's AI and agent strategy, helps shape the product roadmap, prepares partnering and M&A decisions, and advises executive leadership and the Board on where the competitive landscape is heading. After joining SAP in 2016 through the SAP Innovation Center Network, he helped pioneer technologies from machine learning and blockchain to quantum computing, before becoming instrumental in establishing SAP's platform strategy for Business Technology Platform (BTP). What makes him a compelling voice on enterprise AI is his ability to look beyond the headlines and spot the nuances that matter: where technology is genuinely going, where enthusiasm outpaces reality, and what it takes for AI to deliver inside a large organization. He regularly speaks at top tier events such as AI Summit Barcelona, TRANSFORM, re:publica, BigBang KI Festival, and SAP Sapphire, and also writes on the future of enterprise AI.
Briefings
In the briefing, you’ll receive all essential information about the event and its surroundings — everything you need to feel well-prepared and confident throughout the experience.
Your Agenda
Social Media Graphics
Share it on social media to announce your role at Bits & Pretzels 2026 and tag #Bits26. If you want to get the most out of this, here are our tips to boost reach & engagement:
- Add the Hashtag #bits26 and mention @Bits&Pretzels so we can interact with your content.
- Mention any fellow speaker/table captains who are also attending
- Mention what companies/people you are excited to meet at Bits
Your Ticket
Your ticket grants access to all three days of the event.
Please use the exclusive VIP/Speaker check-in at Entrance West (badge collection with ticket + valid ID).
Note: short waiting times may occur on Monday morning.
Your Presentation - deadline 24.09.2025
1. Presentation File:
- Keynote file 16:9 (1920x1080px) or PowerPoint file (.pptx, 1920x1080px).
- Please make sure all fonts and videos are embedded within the file, if applicable.
2. PDF File:
- A PDF version of your presentation with all fonts embedded.
3. Fonts:
- Any custom fonts used in your presentation (please include the font files).
4. Videos:
- All videos included in the presentation must also be provided separately.
- Format: 16:9 aspect ratio, 1920x1080px (Full HD).
- File type: MP4 or .m4v.
This is necessary to allow our technical team to review and test the presentations in advance.
More for You
Hotel
We’ve taken care of your accomodation — enjoy a comfortable stay at one of our selected partner hotels near the venue.
Shuttle
Enjoy complimentary shuttle service between the conference and event venues — reserved for our VIP guests.
Tracht
We’ve got your traditional bavarian attire covered — find all details here about your Dirndl or Lederhosen.
Your Contact Person

Maria Laura Valdivieso Vélez

Christine Bruckschlögl

Ann-Kathrin Kühnle

Teresa Hähnlein

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