Welcome Finn Age!
This is your Bits & Pretzels Journey
Finn Age Haensel
Co-Founder & CEO, Sanity Group GmbH
About:

Finn Age Hänsel is a pioneering entrepreneur and one of the leading voices in the European cannabis industry. As Founder and Managing Director of Sanity Group, he leads one of Europe’s most influential cannabis companies and a key player in the German medical market. Finn advocates for evidence-based cannabis policies and is helping shape the future of cannabis in Europe. With a headline valuation of EUR 250 million, Sanity Group recently entered into a strategic transaction with its long-standing partner Organigram Global - one of the largest transactions of its kind within the European cannabis industry, underscoring the company’s growth ambitions and international expansion across the European cannabis market.

Ticket Category:  VIP
Monday, September 29th - Conference Day 1
Tuesday, September 30th - Conference Day 2

Briefings

In the briefing, you’ll receive all essential information about the event and its surroundings — everything you need to feel well-prepared and confident throughout the experience.

Your Agenda

Monday, September 28th, Conference Day 1
Time
9:00 am - 6:00 pm
Conference Day I
Immerse yourself in a day filled with visionary keynotes, hands-on masterclasses, and exclusive networking opportunities.
7:00 pm - 11:00 pm
VIP Dinner @ Schottenhamel Oktoberfest
Enjoy our unique VIP Dinner Experience. At the heart of Oktoberfest, where tradition and innovation collide in the oldest of all tents.
Tuesday, September 29th, Conference Day 2
Time
9:00 am - 6:00 pm
Conference Day II
Experience deep-dive discussions, interactive panel talks, and curated matchmaking sessions that bring together the brightest minds in business and innovation.
11:55 am - 12:40 pm
Thriving in Turbulence: How Founders Turn Volatility into Momentum
Stable markets are a thing of the past, today we all operate in permanent turbulence. Yet what most experience as a threat is in truth an opportunity: volatility isn't a bug in the system, it is the system. The cannabis market makes this tangible — an environment where every new regulation changes the rules of the game overnight, and where the shifting of fundamental business principles is part of the model. It is precisely through this continuous adaptation to ever-changing conditions that Sanity Group, founded in 2018, has grown into one of Europe's leading medical cannabis companies — and ultimately entered into a strategic transaction with the Canadian industry leader Organigram, which, with a valuation of up to 250 million euros, is one of the largest in the European cannabis and health sector. The lesson: successful founders don't dodge uncertainty — they use it to accelerate. It comes down to the five decisive capabilities, from narrative control to anti-fragility — and to one thesis that endures: the future belongs to those who feel most at home in change.
6:00 pm - 10:00 pm
Bits & Pretzels Speaker Dinner @ Käfer Feinkostladen
The evening promises high-level networking in an exceptional setting, complemented by exquisite cuisine. We are delighted to host the dinner at the iconic Käfer Feinkostladen, one of Munich’s most renowned culinary institutions, and look forward to welcoming you for a memorable evening.
Wednesday, September 30th, Oktoberfest Day
Time
8:00 am - 10:00 am
Table Captain Breakfast
The Breakfast is taking place at the one and only, legendary "Teufelsrad"! This isn't just a breakfast – the historic venue embodies Bavarian tradition, offering you a unique glimpse into Oktoberfest's joyful spirit.
10:45 am to 11:30 am
Table Captain Networking: Round 1
The first 45 minutes of Networking. Afterwards there is a 15 minute break for the attendees to switch tables.
11:45 am to 12:30 pm
Table Captain Networking: Round 2
The guests should have rotated their table by now, the second round of Networking starts.

Social Media Graphics

Share it on social media to announce your role at Bits & Pretzels 2026 and tag #Bits26. If you want to get the most out of this, here are our tips to boost reach & engagement:

  • Add the Hashtag #bits26 and mention @Bits&Pretzels so we can 
interact with your content.
  • Mention any fellow speaker/table captains who are also attending
  • Mention what companies/people you are excited to meet at Bits

Social Media Posts - LinkedIn

Social Media Posts - Speaking Slot

Your Ticket

Your ticket grants access to all three days of the event.
Please use the exclusive VIP/Speaker check-in at Entrance West (badge collection with ticket + valid ID).
Note: short waiting times may occur on Monday morning.

Your Presentation - deadline 23.09.2026

Upload Guidelines for Presentations
- Format: 16:9 (Full HD / 1920 × 1080 px)
- Accepted Files: .key, .pptx, or .pdf
-
Requirements: All fonts and videos must be embedded in the file.

Deadline: All presentation materials must be submitted no later than September 23, 2026.
This is necessary to allow our technical team to review and test the presentations in advance.
Upload

More for You

Hotel

We’ve taken care of your accomodation — enjoy a comfortable stay at one of our selected partner hotels near the venue.

Shuttle

Enjoy complimentary shuttle service between the conference and event venues — reserved for our VIP guests.

Tracht

We’ve got your traditional bavarian attire covered — find all details here about your Dirndl or Lederhosen.

Your Contact Person

Maria Laura Valdivieso Vélez

Program and Speaker Management

Christine Bruckschlögl

Senior Manager Speaker Operations