Welcome Veronika!
This is your Bits & Pretzels Journey
Veronika von Heise-Rotenburg
CFO & Managing Director, Everphone
About:

Dr Veronika von Heise-Rotenburg is Chief Financial Officer (CFO) and Co-Managing Director at everphone. In this role, she is responsible for accounting, controlling, data, refinancing, people & culture and legal for the phone-as-a-service provider. Veronika is a proven expert in digital finance and asset-based financing and has many years of experience in the field of fleet lending. Before everphone, Veronika, who holds a doctor of law, was with the British online used cars dealer Cazoo. Here, as EU director of the legal and finance department, she was responsible for the company's expansion into the European markets on a legal and financial level. She joined Cazoo as part of the acquisition of the car-as-a-service service Cluno, which she led as CFO and later Managing Director. From 2014 to 2018, Veronika was commercial director and authorised signatory of TraXall Germany, a provider of sustainable fleet and mobility management. She had spun off the service provider together with a co-founder from Hannover Leasing Automotive GmbH, where she was responsible for risk management. In parallel, she served as German branch head of AutoBank AG, the later acquirer of TraXall Germany, heading retail and wholesale teams and also doing refinancing, risk and regulatory work for the whole German part of AutoBank group. She began her career as an associate at McKinsey. Veronika studied law and economics in Augsburg. She also holds an MBA in General Management from the University of Dayton and a PhD in International Capital Markets Law from the University of Augsburg.

Ticket Category:  VIP
Monday, September 29th - Conference Day 1
Tuesday, September 30th - Conference Day 2

Briefings

In the briefing, you’ll receive all essential information about the event and its surroundings — everything you need to feel well-prepared and confident throughout the experience.

Your Agenda

Monday, September 29th, Conference Day 1
Time
8:00 AM to 6:00 PM
Conference Day 1
Immerse yourself in a day filled with visionary keynotes, hands-on masterclasses, and exclusive networking opportunities.
6:45 PM to 11:00 PM
VIP Dinner at Schottenhamel, Oktoberfest
Enjoy our unique VIP Dinner Experience. At the heart of Oktoberfest, where tradition and innovation collide in the oldest of all tents. Please note: the VIP Dinner is invite-only, no +1s allowed. Important: Dinner requires registration via the invitation; this is not a confirmation.
Tuesday, September 30th, Conference Day 2
Time
8:00 AM to 6:00 PM
Conference Day 2
Experience deep-dive discussions, interactive panel talks, and curated matchmaking sessions that bring together the brightest minds in business and innovation.
5:30 PM to 9:30 PM
VIP Dinner at Teatro-Spiegelzelt
The evening promises high-level networking in an exceptional venue, accompanied by exquisite cuisine. Please note: the VIP Dinner is invite-only, no +1s allowed. Important: Dinner requires registration via the invitation; this is not a confirmation.
Wednesday, October 1st, Oktoberfest Day
Time
8:30 AM to 10:00 AM
Table Captain Breakfast
The Breakfast is taking place at the one and only, legendary "Teufelsrad"! This isn't just a breakfast – the historic venue embodies Bavarian tradition, offering you a unique glimpse into Oktoberfest's joyful spirit. Please note: the Table Captain Breakfast is invite-only, no +1s allowed. Important: the Breakfast requires registration via the invitation; this is not a confirmation.
10:45 AM to 11:30 AM
Table Captain Networking: Round 1
The first 45 minutes of Networking. Afterwards there is a 15 minute break for the attendees to switch tables.
11:45 AM to 12:30 AM
Table Captain Networking: Round 2
The guests should have rotated their table by now, the second round of Networking starts.

Social Media Graphics

Share it on social media to announce your role at Bits & Pretzels 2025 and tag #Bits25. If you want to get the most out of this, here are our tips to boost reach & engagement:

  • Add the Hashtag #bits25 and mention @Bits&Pretzels so we can 
interact with your content.
  • Mention any fellow speaker/table captains who are also attending
  • Mention what companies/people you are excited to meet at Bits

Social Media Posts - LinkedIn

Social Media Posts - Instagram

Your Ticket

Your ticket grants access to all three days of the event.
Please use the exclusive VIP/Speaker check-in at Entrance West (badge collection with ticket + valid ID).
Note: short waiting times may occur on Monday morning.

Your Presentation

Upload Guidelines for Presentations
If you have a presentation, please ensure that you submit your materials/files in a single zip folder containing the following:

1. Presentation File:

  • Keynote file 16:9 (1920x1080px) or PowerPoint file (.pptx, 1920x1080px).
  • Please make sure all fonts and videos are embedded within the file, if applicable.

2. PDF File:

  • A PDF version of your presentation with all fonts embedded.

3. Fonts:

  • Any custom fonts used in your presentation (please include the font files).

4. Videos:

  • All videos included in the presentation must also be provided separately.
  • Format: 16:9 aspect ratio, 1920x1080px (Full HD).
  • File type: MP4 or .m4v.
Deadline: All presentation materials must be submitted no later than September 17th, 2025.
This is necessary to allow our technical team to review and test the presentations in advance.
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More for You

Hotel

We’ve taken care of your accomodation — enjoy a comfortable stay at one of our selected partner hotels near the venue.

Shuttle

Enjoy complimentary shuttle service between the conference and event venues — reserved for our VIP guests.

Tracht

We’ve got your traditional bavarian attire covered — find all details here about your Dirndl or Lederhosen.

Your Contact Person

Christine Bruckschlögl

Senior Manager Speaker Operations