where ideas find
their audience

Your startup deserves more than a spot – it deserves attention.

Put your idea in front of the right people.

Only at the Bits & Pretzels Startup Exhibition.
Apply now

THE HEART OF BITS & PRETZELS

At Bits & Pretzels, our mission is rooted in one belief:

‍Enable founders to shape a better future in Europe.

At the center of this (and literally also at the center of our event) is our Startup Exhibition. 500 m² to present your business to Europe’s leading experts in the startup ecosystem.

let’s check the numbers

250+

startups exhibit every year

21,000

Founder - Investor Meetings

3,6bn

raised after
Bits23

71%

of attendees are Decision makers

1,500+

iNVESTORS

1 IN 4

aTTENDEES IS A STARTUP INVESTOR

Your Kickstart
for Growth

From an exhibition booth to impressive success! Join the top-list of companies, that
have been boosted by exhibiting at Bits & Pretzels in their early days:
Exhibited in
2019
Capital raised
€700m
Exhibited in
2022
Capital raised
€170m
Exhibited in
2019
Capital raised
€58m
Exhibited in
2023
Capital raised
€41m
Exhibited in
2022
Capital raised
€870m
Exhibited in
2023
Capital raised
€28m
Exhibited in
2023
Capital raised
€17m
Exhibited in
2022
Capital raised
€85.7m
Exhibited in
2019
Capital raised
€230m
Exhibited in
2022
Capital raised
€98m
Exhibited in
2022
Capital raised
€115m
Exhibited in
2023
Capital raised
€13m
Exhibited in
2023
Capital raised
€17.2m
Exhibited in
2019
Capital raised
€510m
Exhibited in
2022
Capital raised
€49.3m

Stand Out. Be Seen. Get Ahead.

Maximize your
visibility

Exhibit alongside 300 top startups and get spotted by 1,500+ investors and decision-makers from global brands. Imagine 1 in 4 attendees is actively investing!

3.6BN € raised after bits23

Top founders come to Bits & Pretzels year after year.

They know that once a year all their peers and investors meet in Munich. A can't miss opportunity.

GET
PERSPECTIVE

Gain actionable insights from experts and peers to fine-tune your strategy and fuel your success.

EXPAND
INTERNATIONALLY

Tap into global opportunities and grow your business by connecting with international industry professionals.

Find
Partners

Collaborate with industry leaders, corporates and like-minded  entrepreneurs to drive growth and innovation together

Grow Your
Network

Forge meaningful face-to-face connections that open doors and accelerate your business journey.

how to become an
exhibiting Startup

The Bits & Pretzels Startup Exhibition is known for showcasing only the best. That’s why you can’t simply book a booth – you apply. Our team reviews every application to curate a lineup of high-potential startups that truly stand out.

Step 1

Check the eligibility criteria* below to see if it's a match.

Step 2

Choose your exhibition package below and fill in the application form.

Apply now

Step 3

Our team will manually screen each application and will get back to you within a couple of days.

Step 4

Once approved, you'll receive a confirmation and can book your Startup Exhibition Package.

*Eligibility Criteria:
Your business model is scalable
You have an MVP or an existing product
Your startup was founded in 2015 or later
Your startup has less than 100 employees
Your startup has raised less than 20 million € 
in cumulative equity funding

Please note: This opportunity is not offered to professional service based companies or consultancies.

Choose your startup
exhibition package

Conference tickets included
Tickets may not be shared between employees or others during the event. Each ticket is valid for use by a single individual only.
One time price
Prices excl. VAT
Branded booth
Branded table on an exhibition area of 2m x 1,6m.
Days to exhibit
Bits & Pretzels has two conference days. Depending on the exhibition package you will have an exhibition booth for either one or both conference days.
Online & offline logo exposure
HD display & floor stand
The HD display is 43" and comes with a floor stand so it can stand independently.
Listing in the Startup Book
The Startup Book is a comprehensive list of data on exhibiting startups provided to 2,000+ attending investors
Classic
Apply Now
Free three-day Startup Tickets
Tickets may not be shared between employees or others during the event. Each ticket is valid for use by a single individual only.
3
On time price
Prices excl. VAT
€1,497‍
Branded booth
Days to exhibit
Bits & Pretzels has two conference days. Depending on the exhibition package you will have an exhibition booth for either one or both conference days.
1
Online & offline logo exposure
HD display & floor stand
The HD display is 43" and comes with a floor stand so it can stand independently.
—
Listing in the Startup Book
Growth
Apply now
Free three-day Startup Tickets
Tickets may not be shared between employees or others during the event. Each ticket is valid for use by a single individual only.
4
On time price
Prices excl. VAT
€2,800
Branded booth
Days to exhibit
Bits & Pretzels has two conference days. Depending on the exhibition package you will have an exhibition booth for either one or both conference days.
1
Online & offline logo exposure
HD display & floor stand
The HD display is 43" and comes with a floor stand so it can stand independently.
Listing in the Startup Book
Rocket
Apply now
Free three-day Startup Tickets
Tickets may not be shared between employees or others during the event. Each ticket is valid for use by a single individual only.
4
On time price
Prices excl. VAT
€5,500
Branded booth
Days to exhibit
Bits & Pretzels has two conference days. Depending on the exhibition package you will have an exhibition booth for either one or both conference days.
2
Online & offline logo exposure
HD display & floor stand
The HD display is 43" and comes with a floor stand so it can stand independently.
Listing in the Startup Book

Unsure which package is the right one for your startup? Please reach out to exhibition@bitsandpretzels.com

Exhibitors 2025

This is the logo of the companyZeroInsurance
This is the logo of the companyZeyfron

What our previous exhibitors
have to say

“When Personio was still young we exhibited three times. Going out and speaking to potential clients and talents was key for our growth ”.

Hanno Renner
Co-founder & CEO, Personio

“Bits & Pretzels was planned and structured so well. We didn’t feel overwhelmed, tired, or anything like that at any moment—we were simply experiencing experiences”.

Gjore Lazarov
Co-founder, Moxelle/Worwise

“I would recommend everyone to try it out not just once, but for 2, 3, 4 years to also build up a certain network within the event.”

Frederik Schroeder
Senior Account Manager, Tidely

“I really liked the atmosphere. Even though we were doing business, there was some art all around - people dancing, singing, and playing music”.

Lucilla Crosta
CEO, Edulai/Smarthink

Included in your ticket: Have a Seat with a Table Captain

Join one of our legendary Oktoberfest networking tables, each hosted by a Table Captain — a handpicked industry expert, thought leader, or decision-maker ready to share insights and spark real conversation.
Surrounded by inspiring minds and fueled by Bavarian hospitality, you’ll connect over bier, discuss what really matters, and walk away with more than just a handshake.


This is what meaningful networking looks like — the Bits & Pretzels way.

Experience the business magic of Oktoberfest

Oktoberfest attracts millions—a unique blend of culture and tradition.
A key networking event—connect in a special setting.
Business at Oktoberfest? Now’s the time. Join us this September!
Richard Branson as a Table Captain sitting among the attendees at an Oktoberfest site

Get even more Attention: Pitch on our Main Stage

7,500 highly relevant attendees including 1,500+ VCs and business angels await you. This is the biggest stage for startups.

Join now
2023
Bits & Pretzels is home. The Home of Founders. People came for Michelle Obama and they stayed for the community.
2019
President Barack Obama joins Bits & Pretzels and leads an amazing speaker lineup.
2017
Bits & Pretzels establishes its quality over size rule and limits the number of attendees to 5,000.
2015
For the first time the Festival lasts for three days. The grand finale gathers 3,500 founders at the Oktoberfest.
2023
Bits & Pretzels is home. The Home of Founders. People came for Michelle Obama and they stayed for the community.
2019
President Barack Obama joins Bits & Pretzels and leads an amazing speaker lineup.
2017
Bits & Pretzels establishes its quality over size rule and limits the number of attendees to 5,000.
2015
For the first time the Festival lasts for three days. The grand finale gathers 3,500 founders at the Oktoberfest.
2024
Bits & Pretzels launches the first-ever Investor Summit and CXO Summit — setting a new standard for founder and investor networking.
2022
What a return after a two year break. It was time to reunite the European startup ecosystem and everybody joined.
2018
Tarana Burke, founder of the #metoo movement, opens the Festival to underline the commitment to diversity.
2016
5,000 attendees come to see the founders of Virgin, Airbnb, and other inspiring personalities.
2013-14
Wild first years. Started with only 80 participants at Hofbräuhaus the event grows to 1,400 attendees.
2024
Bits & Pretzels launches the first-ever Investor Summit and CXO Summit — setting a new standard for founder and investor networking.
2022
What a return after a two year break. It was time to reunite the European startup ecosystem and everybody joined.
2018
Tarana Burke, founder of the #metoo movement, opens the Festival to underline the commitment to diversity.
2016
5,000 attendees come to see the founders of Virgin, Airbnb, and other inspiring personalities.
2013-14
Wild first years. Started with only 80 participants at Hofbräuhaus the event grows to 1,400 attendees.

WHERE WE COME FROM.

Bits & Pretzels started as founders breakfast with just 80 participants. We dared to start and the spirit of supporting founders continues in 2025 and beyond.

Join our mission in helping founders shaping a better future.

FAQ

Why should my startup exhibit?
What is included in the Startup Exhibition Packages?
Why do I need to apply?
Who is eligible to apply for the Startup Exhibition?
How do I apply for the Startup Exhibition?
I’m not sure which Startup Exhibition Package to choose. Who do I contact?
What is meant by the HD display and floor stand?
I have already purchased tickets. What should I do next?
When and how will participants be selected?
What happens after being selected?
When and how will I be informed about the exhibition day?
How will my startup's brand be integrated at the event?
Aboutbenefitsapply nowpackagesexhibitors 2025