The Place Where Startups Become Success Stories.

Put your startup at the center of the ecosystem by exhibiting alongside 250+ top startups on our 600 m² exhibition area.
Turn three days of high-level networking with Europe’s leading experts into long-term funding, partnerships, and growth.

Who is it for?

Check your Eligibility

You can apply if you can check these boxes:

Founded 2016 or later

< 100
employees

MVP available

Scalable business model

Max. Series A

Max. €20M cumulative equity funding

Please note: This opportunity is not offered to professional service based companies or consultancies.

From Booth to Big League

From an exhibition booth to impressive success! Join the top-list of companies, that
have been boosted by exhibiting at Bits & Pretzels in their early days:
Exhibited in
2019
Capital raised
€700m
Exhibited in
2022
Capital raised
€480m
Exhibited in
2022
Capital raised
€88m
Exhibited in
2019
Capital raised
€58m
Exhibited in
2023
Capital raised
€41m
Exhibited in
2022
Capital raised
€1.29b
Exhibited in
2023
Capital raised
€28m
Exhibited in
2023
Capital raised
€17m
Exhibited in
2019
Capital raised
€198m
Exhibited in
2022
Capital raised
€98m
Exhibited in
2022
Capital raised
€115m
Exhibited in
2023
Capital raised
€13m
Exhibited in
2023
Capital raised
€17.2m
Exhibited in
2019
Capital raised
€510m
Exhibited in
2022
Capital raised
€49.3m

Your Startup needs
this Visibility

Command the Spotlight.

Don’t just show up, get noticed. Build the brand awareness and social proof you need to turn heads and prove your market traction.

Unlock Strategic Alliances.

Stop searching and start connecting. Meet the decision-makers and like-minded founders who will help you scale through synergy.

Where Capital Finds Its Match.

With 2,000+ VCs and angels on-site, every fourth person you meet is looking to invest. Join the ranks of startups who’ve raised billions right here.

Your Gateway to Europe.

Scale across borders. Tap into the heart of the German ecosystem and turn local presence into global reach.

Refine. Pivot. Win.

Turn expert critiques into your unfair advantage. Gain the actionable feedback needed to fine-tune your product for mass-market success.

Grow Your Network.

Forge meaningful face-to-face connections that open doors and accelerate your business journey.

let’s check the numbers

250+

startups exhibit every year

21,000

Founder - Investor Meetings

4.2bn

raised after
Bits24

71%

of attendees are Decision makers

1,500+

iNVESTORS

1 IN 4

aTTENDEES IS A STARTUP INVESTOR

What our previous exhibitors
have to say

“When we showcased Parloa at Bits several years ago, we were still early in our journey. The team had many valuable conversations with partners and prospects, and it helped us build visibility.”

Malte Kosub
Co-Founder & CEO Parloa

“When Personio was still young we exhibited three times. Going out and speaking to potential clients and talents was key for our growth .”

Hanno Renner
Co-founder & CEO, Personio

“Bits & Pretzels was planned and structured so well. We didn’t feel overwhelmed, tired, or anything like that at any moment—we were simply experiencing experiences”.

Gjorge Lazarov
Co-founder, Moxelle/Worwise

“I would recommend everyone to try it out not just once, but for 2, 3, 4 years to also build up a certain network within the event.”

Frederik Schroeder
Senior Account Manager, Tidely

“I really liked the atmosphere. Even though we were doing business, there was some art all around - people dancing, singing, and playing music”.

Lucilla Crosta
CEO, Edulai/Smarthink

how to become an
exhibiting Startup

The Bits & Pretzels Startup Exhibition is known for showcasing only the best. That’s why you can’t simply book a booth – you apply. Our team reviews every application to curate a lineup of high-potential startups that truly stand out.

Check eligibility

Check the eligibility criteria* below to see if it's a match.

Choose Package

Choose your exhibition package below and fill in the application form.

Apply now

Receive Approval

Our team will manually screen each application and will get back to you within a couple of days.

secure your spot

Once approved, you'll receive a confirmation and can book your Startup Exhibition package.

*Eligibility Criteria:
Founded 2016 or later
< 100 employees
MVP available
Scalable business model
Max. Series A
Max. €20M cumulative equity funding

Please note: This opportunity is not offered to professional service based companies or consultancies.

Choose your startup
exhibition package

Classic

What's included?

3x 3-day event pass

Tickets may not be shared between employees or others during the event. Each ticket is valid for use by a single individual only.

1 Exhibition day

Bits & Pretzels has two conference days. You will be exhibiting on one of these days.

Plug-and-play branded station

Branded table on an exhibition area of 2m x 1,6m.

Logo exposure (online & offline)

Dedicated profile on matchmaking tool

Social media feature on Bits & Pretzels channels

Marketing communication kit

Growth

What's included?

4x 3-day event pass

Tickets may not be shared between employees or others during the event. Each ticket is valid for use by a single individual only.

1 Exhibition day

Bits & Pretzels has two conference days. You will be exhibiting on one of these days.

Plug-and-play branded station

Branded table on an exhibition area of 2m x 1,6m.

Logo exposure (online & offline)

Dedicated profile on matchmaking tool

Social media feature on Bits & Pretzels channels

Marketing communication kit

Guaranteed pitch slot in the Pitch Corner

The Pitch Corner is a small open-mic stage to pitch in front of a panel of experts for visibility & feedback.

Premium hardware:
HD display & floor stand

The HD display is 43" and comes with a floor stand so it can stand independently.
Rocket

What's included?

4x 3-day event pass

Tickets may not be shared between employees or others during the event. Each ticket is valid for use by a single individual only.

2 Exhibition day

Bits & Pretzels has two conference days. You will be exhibiting on both of these days.

Plug-and-play branded station

Branded table on an exhibition area of 2m x 1,6m.

Logo exposure (online & offline)

Dedicated profile on matchmaking tool

Social media feature on Bits & Pretzels channels

Marketing communication kit

Guaranteed pitch slot in the Pitch Corner

The Pitch Corner is a small open-mic stage to pitch in front of a panel of experts for visibility & feedback.

Premium hardware:
HD display & floor stand

The HD display is 43" and comes with a floor stand so it can stand independently.

Unsure which package is the right one for your startup? Please reach out to exhibition@bitsandpretzels.com.

Experience the business magic of Oktoberfest

Oktoberfest attracts millions—a unique blend of culture and tradition.
A key networking event—connect in a special setting.
Business at Oktoberfest? Now’s the time. Join us this September!
Richard Branson as a Table Captain sitting among the attendees at an Oktoberfest site

WHERE WE COME FROM.

Bits & Pretzels started as founders breakfast with just 80 participants. We dared to start and the spirit of supporting founders continues in 2026 and beyond.

Join our mission in helping founders shaping a better future.

FAQ

Why should my startup/scaleup exhibit?
What is included in the Startup Exhibition Packages?
Why do I need to apply?
Who is eligible to apply for the Startup Exhibition?
How do I apply for the Startup Exhibition?
I’m not sure which Startup Exhibition Package to choose. Who do I contact?
What is meant by the HD display and floor stand?
I have already purchased tickets. What should I do next?
When and how will participants be selected?
What happens after being selected?
When and how will I be informed about the exhibition day?
How will my brand be integrated at the event?