Welcome Marcel!
This is your Bits & Pretzels Journey
Marcel Pesch
CEO, academy4.ai
About:

Marcel Pesch established academy4.ai® to provide comprehensive AI education and training programs. The institution empowers professionals and businesses to navigate the complexities of AI and integrate it effectively into their operations. As members of the KI Bundesverband, academy4.ai® is actively involved in advancing AI standards and best practices. Through initiatives like the Master Management with AI (MMAI®) program, Marcel and his team aim to bridge the gap between AI technology and its practical applications in diverse industries. AI Expert & Keynote Speaker As a sought-after keynote speaker, Marcel captivates audiences with presentations on cutting-edge topics such as “AI on Steroids,” “AI & Diversity and Inclusion,” “AI & Inequality of Opportunity,” and “AI & the Workforce of Tomorrow.” His talks blend thought-provoking insights with actionable strategies, making AI accessible and relatable for all. Author & Passionate Coach With over 15 years of experience, Marcel Pesch is passionate about coaching individuals and organizations to harness the power of AI. His ability to demystify complex concepts has earned him a reputation as a trusted advisor and mentor in the AI space. Advocate for Diversity and Inclusion Marcel is deeply committed to addressing societal challenges related to AI, including inequality of opportunity and bias in algorithmic systems. His work emphasizes the importance of ethical AI implementation and its potential to promote equity and inclusion in the workplace and beyond. Educational Initiatives Under Marcel’s leadership, academy4.ai® offers training programs that are often government-subsidized, making AI education accessible to professionals from various sectors. His mission is to equip the workforce with the knowledge and skills needed to thrive in an AI-driven world.

Ticket Category:  VIP
Monday, September 29th - Conference Day 1
11:25 AM - 11:55 AM I Learning Stage
Tuesday, September 30th - Conference Day 2

Briefings

In the briefing, you’ll receive all essential information about the event and its surroundings — everything you need to feel well-prepared and confident throughout the experience.

Your Agenda

Monday, September 29th, Conference Day 1
Time
8:00 AM to 6:00 PM
Conference Day 1
Immerse yourself in a day filled with visionary keynotes, hands-on masterclasses, and exclusive networking opportunities.
11:25 AM - 11:55 AM
Build Your AI Dream Team and Scale Fast
6:45 PM to 11:00 PM
VIP Dinner at Schottenhamel, Oktoberfest
Enjoy our unique VIP Dinner Experience. At the heart of Oktoberfest, where tradition and innovation collide in the oldest of all tents. Please note: the VIP Dinner is invite-only, no +1s allowed. Important: Dinner requires registration via the invitation; this is not a confirmation.
Tuesday, September 30th, Conference Day 2
Time
8:00 AM to 6:00 PM
Conference Day 2
Experience deep-dive discussions, interactive panel talks, and curated matchmaking sessions that bring together the brightest minds in business and innovation.
5:30 PM to 9:30 PM
VIP Dinner at Teatro-Spiegelzelt
The evening promises high-level networking in an exceptional venue, accompanied by exquisite cuisine. Please note: the VIP Dinner is invite-only, no +1s allowed. Important: Dinner requires registration via the invitation; this is not a confirmation.
Wednesday, October 1st, Oktoberfest Day
Time
10:00 AM to 10:45 AM
Table Captain Networking
Doors open. Guests arrive and find their tables
10:45 AM to 11:30 AM
Table Captain Networking: Round 1
The first 45 minutes of Networking. Afterwards there is a 15 minute break for the attendees to switch tables.
11:45 AM to 12:30 AM
Table Captain Networking: Round 2
The guests should have rotated their table by now, the second round of Networking starts.

Social Media Graphics

Share it on social media to announce your role at Bits & Pretzels 2025 and tag #Bits25. If you want to get the most out of this, here are our tips to boost reach & engagement:

  • Add the Hashtag #bits25 and mention @Bits&Pretzels so we can 
interact with your content.
  • Mention any fellow speaker/table captains who are also attending
  • Mention what companies/people you are excited to meet at Bits

Social Media Posts - LinkedIn

Social Media Posts - Instagram

Your Ticket

Your ticket grants access to all three days of the event.
Please use the exclusive VIP/Speaker check-in at Entrance West (badge collection with ticket + valid ID).
Note: short waiting times may occur on Monday morning.

Your Presentation

Upload Guidelines for Presentations
If you have a presentation, please ensure that you submit your materials/files in a single zip folder containing the following:

1. Presentation File:

  • Keynote file 16:9 (1920x1080px) or PowerPoint file (.pptx, 1920x1080px).
  • Please make sure all fonts and videos are embedded within the file, if applicable.

2. PDF File:

  • A PDF version of your presentation with all fonts embedded.

3. Fonts:

  • Any custom fonts used in your presentation (please include the font files).

4. Videos:

  • All videos included in the presentation must also be provided separately.
  • Format: 16:9 aspect ratio, 1920x1080px (Full HD).
  • File type: MP4 or .m4v.
Deadline: All presentation materials must be submitted no later than September 17th, 2025.
This is necessary to allow our technical team to review and test the presentations in advance.
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More for You

Hotel

We’ve taken care of your accomodation — enjoy a comfortable stay at one of our selected partner hotels near the venue.

Shuttle

Enjoy complimentary shuttle service between the conference and event venues — reserved for our VIP guests.

Tracht

We’ve got your traditional bavarian attire covered — find all details here about your Dirndl or Lederhosen.

Your Contact Person

Christine Bruckschlögl

Senior Manager Speaker Operations