Start ahead, not from scratch
Think founding a company means high burn rates, and years before profit?
Think again.
With Entrepreneurship Through Acquisition (ETA), you acquire a proven, profitable business, often from an owner looking to retire, and take it to the next level.
In Germany alone, thousands of small and medium-sized enterprises (SMEs) are facing the "succession gap".
ETA isn’t just a path to entrepreneurship. It’s a way to preserve businesses, protect jobs, and strengthen local economies.
Think again.
With Entrepreneurship Through Acquisition (ETA), you acquire a proven, profitable business, often from an owner looking to retire, and take it to the next level.
In Germany alone, thousands of small and medium-sized enterprises (SMEs) are facing the "succession gap".
ETA isn’t just a path to entrepreneurship. It’s a way to preserve businesses, protect jobs, and strengthen local economies.
3 reasons Why ETA is the smartest move right now
For
entrepreneurs
Entrepreneurship Through Acquisition (ETA) offers a new perspective on entrepreneurship:
instead of starting from scratch, this approach acquires and grows existing businesses. Less risk, more reward, and the thrill of steering an established ship into new waters.
For
Investors
Returns with real-world impact.
ETA deals have historically outperformed many traditional asset classes while safeguarding entrepreneurship and economic value in the real economy.
For
Society
Closing the succession gap = securing our future.
Thousands of thriving businesses are at risk of closing not because they’re failing, but because there’s no one to take over. ETA keeps them alive, sustaining jobs, supply chains, and local prosperity.
The first-ever ETA spotlight
at Bits & Pretzels.
It’s the start of a movement.
Together with UnternehmerTUM, Novastone, Deutsche Bank, and Tengelmann Twenty-One, we’re making ETA impossible to ignore. If you care about business, investment, or impact, this is where you need to be.
Together with UnternehmerTUM, Novastone, Deutsche Bank, and Tengelmann Twenty-One, we’re making ETA impossible to ignore. If you care about business, investment, or impact, this is where you need to be.
“European tech markets are at an all-time high thanks to the success of tech entrepreneurs and private investors over the past decade. However, the flywheel of innovation needs liquidity to continue accelerating. [...] In the absence of vibrant
IPO and M&A markets, secondary funds are more
important than ever to build a fully functional private capital market in Europe. [...]”
Joe Schorge
Founder & Managing Partner, Isomer Capital
Own the future – By acquiring it
Join Bits25 - let’s learn, discuss and explore the topic together!
Here is a glimpse into the
whole Bits Experience
DAY 1 + 2
Conference
Two days filled with networking, masterclasses and a highly curated speaker line-up, providing you with resources for your growth.
Limited to 7,500 attendees
Curated founder-investor ratio
21,000 founder-investor meetings
Startup Exhibition & Pitch contest
390bn US-Dollar of assets under management at the event
DAY 3
Oktoberfest
Doing business at the Munich Oktoberfest sounds crazy? It is – but the most unique networking experience you’ll ever make!
300+ Tables at Schottenhamel Tent
250 Table Captains: industry experts hosting a table
2 orgaized liquid networking sessions
1 unique experience: that lasts a lifetime, be there to believe that
2023
2019
2017
2015
2023
2019
2017
2015
2024
2022
2018
2016
2013-14
2024
2022
2018
2016
2013-14
WHERE WE COME FROM.
Bits & Pretzels started as founders breakfast with just 80 participants. We dared to start and the spirit of supporting founders continues in 2025 and beyond.
Join our mission in helping founders shaping a better future.
Experience the business magic of Oktoberfest
Oktoberfest attracts millions—a unique blend of culture and tradition.
A key networking event—connect in a special setting.
Business at Oktoberfest? Now’s the time. Join us this September!
FAQ
When should I arrive at Oktoberfest?
When do the Bits & Pretzels Table Captain sessions happen?
When can I choose my Table Captain?
Is an additional reservation or ticket required for the Oktoberfest?
In which tent is Bits & Pretzels?
How to get to Oktoberfest?
Food and beverages at the Oktoberfest
Can I bring luggage to the Oktoberfest?
