Hubertus is an entrepreneurial spirit since his teenage years, driven by a desire to positively shape the future. With two friends from university he launched mymuesli in 2007 (bootstrapped for 8 years; scaled to 800+ team peak) and switched to the supervisory board in order to co-found Project Eaden in 2022 (raised Europes larges seed round for alt meat €10.5M). In 2025 he launched RSN8 Labs.
Hubertus was awarded the German Founder's Prize (2013) and the German Marketing Prize (2016). In 2024 a Havard Business School case about mymuesli has been published.

As Partner and CMO at EWOR he now supports the next generation of top founders in tech.

‍