Welcome Philipp!
This is your Bits & Pretzels Journey
Philipp Nienhaus
Head of Marketing, CREW10
About:

Hi, I’m Phil! I started my journey with CREW10 in 2021, joining the team as an intern while completing my degree in media communications. What began as a hands-on introduction into the world of brand communication and social media quickly evolved into a passion for developing strategies that connect creativity with measurable impact. Over the years, I have grown with the company and now hold the position of Head of Marketing, where I am responsible for shaping and executing marketing initiatives that drive visibility, growth, and long-term success for our clients. My work at CREW10 revolves around social media projects, but my path has been shaped by a wide variety of experiences across different areas of a start-up environment. I have managed artists, taken on HR responsibilities, supported recruitment processes, and been actively involved in sales. These diverse responsibilities have made me a true start-up all-rounder, with the ability to adapt quickly, take ownership of projects, and connect different disciplines to achieve common goals. What excites me most in my current role is the opportunity to design creative formats and campaigns that don’t just look good, but also perform. From strategy development to content production and performance tracking, I enjoy combining big-picture thinking with operational execution. I believe in building content that tells authentic stories and creates real impact for the people and brands we work with. Beyond my professional journey, I have gained extensive international experience, which has deeply shaped my perspective on communication. Living and working abroad has given me a strong appreciation for intercultural exchange, and I strive to bring this understanding into my daily work. For me, marketing is not only about reaching audiences but also about connecting people across backgrounds and cultures.

Ticket Category:  VIP
Monday, September 29th - Conference Day 1
Tuesday, September 30th - Conference Day 2

Briefings

In the briefing, you’ll receive all essential information about the event and its surroundings — everything you need to feel well-prepared and confident throughout the experience.

Your Agenda

Monday, September 29th, Conference Day 1
Time
8:00 AM to 6:00 PM
Conference Day 1
Immerse yourself in a day filled with visionary keynotes, hands-on masterclasses, and exclusive networking opportunities.
6:45 PM to 11:00 PM
VIP Dinner at Schottenhamel, Oktoberfest
Enjoy our unique VIP Dinner Experience. At the heart of Oktoberfest, where tradition and innovation collide in the oldest of all tents. Please note: the VIP Dinner is invite-only, no +1s allowed. Important: Dinner requires registration via the invitation; this is not a confirmation.
Tuesday, September 30th, Conference Day 2
Time
8:00 AM to 6:00 PM
Conference Day 2
Experience deep-dive discussions, interactive panel talks, and curated matchmaking sessions that bring together the brightest minds in business and innovation.
5:30 PM to 9:30 PM
VIP Dinner at Teatro-Spiegelzelt
The evening promises high-level networking in an exceptional venue, accompanied by exquisite cuisine. Please note: the VIP Dinner is invite-only, no +1s allowed. Important: Dinner requires registration via the invitation; this is not a confirmation.
Wednesday, October 1st, Oktoberfest Day
Time
8:30 AM to 10:00 AM
Table Captain Breakfast
The Breakfast is taking place at the one and only, legendary "Teufelsrad"! This isn't just a breakfast – the historic venue embodies Bavarian tradition, offering you a unique glimpse into Oktoberfest's joyful spirit. Please note: the Table Captain Breakfast is invite-only, no +1s allowed. Important: the Breakfast requires registration via the invitation; this is not a confirmation.
10:45 AM to 11:30 AM
Table Captain Networking: Round 1
The first 45 minutes of Networking. Afterwards there is a 15 minute break for the attendees to switch tables.
11:45 AM to 12:30 AM
Table Captain Networking: Round 2
The guests should have rotated their table by now, the second round of Networking starts.

Social Media Graphics

Share it on social media to announce your role at Bits & Pretzels 2025 and tag #Bits25. If you want to get the most out of this, here are our tips to boost reach & engagement:

  • Add the Hashtag #bits25 and mention @Bits&Pretzels so we can 
interact with your content.
  • Mention any fellow speaker/table captains who are also attending
  • Mention what companies/people you are excited to meet at Bits

Social Media Posts - LinkedIn

Social Media Posts - Instagram

Your Ticket

Your ticket grants access to all three days of the event.
Please use the exclusive VIP/Speaker check-in at Entrance West (badge collection with ticket + valid ID).
Note: short waiting times may occur on Monday morning.

Your Presentation

Upload Guidelines for Presentations
If you have a presentation, please ensure that you submit your materials/files in a single zip folder containing the following:

1. Presentation File:

  • Keynote file 16:9 (1920x1080px) or PowerPoint file (.pptx, 1920x1080px).
  • Please make sure all fonts and videos are embedded within the file, if applicable.

2. PDF File:

  • A PDF version of your presentation with all fonts embedded.

3. Fonts:

  • Any custom fonts used in your presentation (please include the font files).

4. Videos:

  • All videos included in the presentation must also be provided separately.
  • Format: 16:9 aspect ratio, 1920x1080px (Full HD).
  • File type: MP4 or .m4v.
Deadline: All presentation materials must be submitted no later than September 17th, 2025.
This is necessary to allow our technical team to review and test the presentations in advance.
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More for You

Hotel

We’ve taken care of your accomodation — enjoy a comfortable stay at one of our selected partner hotels near the venue.

Shuttle

Enjoy complimentary shuttle service between the conference and event venues — reserved for our VIP guests.

Tracht

We’ve got your traditional bavarian attire covered — find all details here about your Dirndl or Lederhosen.

Your Contact Person

Christine Bruckschlögl

Senior Manager Speaker Operations