Aron co-founded Bloom & Wild in 2013, and in ten years has built Bloom & Wild into Europe’s leading D2C flower and gifting platform, delivering millions of bouquets and gifts every year. Bloom & Wild's success has come from its proprietary vertically integrated tech platform and supply chain, and from building industry leading levels of consumer advocacy. The Bloom & Wild Group operates in eight European markets with a family of three consumer brands, having acquired Netherlands based bloomon and France based Bergamotte in 2021. Germany and Austria are the Group's fastest growing markets. Under Aron’s leadership, Bloom & Wild has raised over £100m in equity funding from investors including General Catalyst, Index Ventures and Burda Principal Investments. The Bloom & Wild Group is a certified B Corp, and has been certified carbon neutral since 2020. Prior to Bloom & Wild, Aron worked in consulting at Bain & Company in London and Silicon Valley. He has an MA from Oxford University and an MBA from Harvard Business School. Aron is also an angel investor, a trustee of Fareshare (the UK's leading food redistribution charity), and a pledger to Founders Pledge.