where ideas find
their audience

Your startup deserves more than a spot – it deserves attention.

Put your idea in front of the right people.

Only at the Bits & Pretzels Startup Exhibition.
Apply now

THE HEART OF BITS & PRETZELS

At Bits & Pretzels, our mission is rooted in one belief:

‍Enable founders to shape a better future in Europe.

At the center of this (and literally also at the center of our event) is our Startup Exhibition. 500 m² to present your business to Europe’s leading experts in the startup ecosystem.

Three people from a startup standing behind a desk

let’s check the numbers

250+

startups exhibit every year

21,000

Founder - Investor Meetings

4.2bn

raised after
Bits24

71%

of attendees are Decision makers

1,500+

iNVESTORS

1 IN 4

aTTENDEES IS A STARTUP INVESTOR

Your Kickstart
for Growth

From an exhibition booth to impressive success! Join the top-list of companies, that
have been boosted by exhibiting at Bits & Pretzels in their early days:
Exhibited in
2019
Capital raised
€700m
Exhibited in
2022
Capital raised
€194m
Exhibited in
2019
Capital raised
€58m
Exhibited in
2023
Capital raised
€41m
Exhibited in
2022
Capital raised
€1.29b
Exhibited in
2023
Capital raised
€28m
Exhibited in
2023
Capital raised
€17m
Exhibited in
2022
Capital raised
€182m
Exhibited in
2019
Capital raised
€198m
Exhibited in
2022
Capital raised
€98m
Exhibited in
2022
Capital raised
€115m
Exhibited in
2023
Capital raised
€13m
Exhibited in
2023
Capital raised
€17.2m
Exhibited in
2019
Capital raised
€510m
Exhibited in
2022
Capital raised
€49.3m

Stand Out. Be Seen. Get Ahead.

Maximize your
visibility

Exhibit alongside 300 top startups and get spotted by 1,500+ investors and decision-makers from global brands. Imagine 1 in 4 attendees is actively investing!

4.2BN € raised after bits24

Top founders come to Bits & Pretzels year after year.

They know that once a year all their peers and investors meet in Munich. A can't miss opportunity.

GET
PERSPECTIVE

Gain actionable insights from experts and peers to fine-tune your strategy and fuel your success.

EXPAND
INTERNATIONALLY

Tap into global opportunities and grow your business by connecting with international industry professionals.

Find
Partners

Collaborate with industry leaders, corporates and like-minded  entrepreneurs to drive growth and innovation together

Grow Your
Network

Forge meaningful face-to-face connections that open doors and accelerate your business journey.

THAT'S WHAT OUR
FOUNDERS SAY

"The most valuable outcome of exhibiting at the event was that a visit to our booth led to our first major corporate pilot project. 
It connected us with one of the world’s largest EV manufacturers and opened the door to strategic deals and funding opportunities."

Dr. Jonathan Spitz
GaussML

"The conversations at Bits & Pretzels gave us the visibility we needed at the right time. We came to the event with a vision, and left with validation, funding leads, and a broader community that believes in our mission: to connect the unconnected, sustainably. Now flyvbird is ready to scale thanks partially to the momentum built at Bits & Pretzels."

Tomislav Lang
flyvbird

"At Bits & Pretzels, meeting new connections turned out to be more important than expected. One year later, we’re close to a partnership with what might be the best possible match in Germany for our company. Even early investor talks were refreshingly open-minded."

Guido Sluijsmans
NEXTdriver

"Bits & Pretzels helped us connect with like-minded founders in healthcare and longevity, gain media visibility, and strengthen our credibility with investors. Since then, we successfully closed our seed investment round this spring, an important milestone for Avancell Medical."

Angelika Reich
Avancell Medical

how to become an
exhibiting Startup

The Bits & Pretzels Startup Exhibition is known for showcasing only the best. That’s why you can’t simply book a booth – you apply. Our team reviews every application to curate a lineup of high-potential startups that truly stand out.

Step 1

Check the eligibility criteria* below to see if it's a match.

Step 2

Choose your exhibition package below and fill in the application form.

join waitlist

Step 3

Our team will manually screen each application and will get back to you within a couple of days.

Step 4

Once approved, you'll receive a confirmation and can book your Startup Exhibition Package.

*Eligibility Criteria:
Your business model is scalable
You have an MVP or an existing product
Your startup was founded in 2015 or later
Your startup has less than 100 employees
Your startup has raised less than 20 million € 
in cumulative equity funding

Please note: This opportunity is not offered to professional service based companies or consultancies.

Choose your startup
exhibition package

Conference tickets included
Tickets may not be shared between employees or others during the event. Each ticket is valid for use by a single individual only.
One time price
Prices excl. VAT
Branded booth
Branded table on an exhibition area of 2m x 1,6m.
Days to exhibit
Bits & Pretzels has two conference days. Depending on the exhibition package you will have an exhibition booth for either one or both conference days.
Online & offline logo exposure
HD display & floor stand
The HD display is 43" and comes with a floor stand so it can stand independently.
Listing in the Startup Book
The Startup Book is a comprehensive list of data on exhibiting startups provided to attending investors, corporates, attendees of the CIO AI Summit and our partners.
Classic
Join Waitlist
Free three-day Startup Tickets
Tickets may not be shared between employees or others during the event. Each ticket is valid for use by a single individual only.
3
On time price
Prices excl. VAT
€1,497‍
Branded booth
Days to exhibit
Bits & Pretzels has two conference days. Depending on the exhibition package you will have an exhibition booth for either one or both conference days.
1
Online & offline logo exposure
HD display & floor stand
The HD display is 43" and comes with a floor stand so it can stand independently.
—
Listing in the Startup Book
Growth
Sold out
Free three-day Startup Tickets
Tickets may not be shared between employees or others during the event. Each ticket is valid for use by a single individual only.
4
On time price
Prices excl. VAT
€2,800
Branded booth
Days to exhibit
Bits & Pretzels has two conference days. Depending on the exhibition package you will have an exhibition booth for either one or both conference days.
1
Online & offline logo exposure
HD display & floor stand
The HD display is 43" and comes with a floor stand so it can stand independently.
Listing in the Startup Book
Rocket
Sold out
Free three-day Startup Tickets
Tickets may not be shared between employees or others during the event. Each ticket is valid for use by a single individual only.
4
On time price
Prices excl. VAT
€5,500
Branded booth
Days to exhibit
Bits & Pretzels has two conference days. Depending on the exhibition package you will have an exhibition booth for either one or both conference days.
2
Online & offline logo exposure
HD display & floor stand
The HD display is 43" and comes with a floor stand so it can stand independently.
Listing in the Startup Book

Unsure which package is the right one for your startup? Please reach out to exhibition@bitsandpretzels.com

600+ Top Executives

Here is a glimpse into the list:
adidas, CIO
AIRBUS, SVP Digital
Allianz, Head of Group Data & AI
Amazon, Country ManagerAMD, Global AI Lead (AUP
AMD, Global AI Lead (AUP)
ams OSRAM, Head of Data & AI
Andreas Schmid Logistik, CDO
AOK Bayern, CIO & CDO
AUDI, CIO
Augustiner-Bräu, IT-Manager
Augustinum Gruppe, Managing Director/COO
BARMER, CIO
Bauerfeind, CIO
Bilfinger, CIDO
BMW Bank, COO
Brainlab, Director Digital & IT
CANCOM, Director AI
Carl Zeiss Meditec, Head of AI
Cisco Systems, VP Germany
Condé Nast, Executive Director, Global Business Relationship Management
Conrad Electronic, CEO
Continental, Head of Artificial Intelligence
DB Fernverkehr, Lead IT Sales Plattform
DB Vertrieb, CIO
Dell Technologies, CTO, AI Solutions
die Bayerische, Executive Board
EDEKA, CEO
EGYM, CTO
ETERNA, Head of IT
Faber-Castell, CFO
Fujitsu, Head of IT
Garmin, Managing Director
Giesecke+Devrient, Group CTO
Goethe-Institut, Head of ITH
Hugendubel, Managing Partner
H&F Solutions, CTO, CCO
Haniel, Group CISO
Heidelberg Materials, CTO
Helmholtz Zentrum München, Head of Digital Transformation & IT
Hensoldt Group, CIO
Hoenle, CFO
HÖRMANN Gruppe, Manager AI & Data Products
Horsch Holding, Management Board
Interhyp, Member of the Management Board
Keller&Kalmbach, CEO
Kneipp, Head of Information Management
Krauss Maffei, CIO
Landeshauptstadt München, CDO
LaVita, COO
Leonhard Moll Betonwerke, Group Head of IT
Main-Post, Head of AI & Development
MAINGAU Energie, CIO
Rischart, CPO
Messe München, CEO
Microsoft, Global Partner Data Science
mkk – meine krankenkasse, CDO
München Klinik, CFO
Munich Re, Chief Data and AI Officer
Netlight, Partner and Managing Director
NOVENTI, CIO
Otto, Chief AI Officer
Ottobock, Global CIO
Phoenix Pharma, Member of the Supervisory Board
Porsche, CIO
ProSiebenSat1 | Joyn, CTO
R+V Versicherung, Executive Board Member Operations/IT
Randstad Digital Germany, Managing Director
RHÖN-KLINIKUM, Head of IT/EDP
ROMA, Management Digitalization Division
RTL2 Fernsehen, Chief Strategy & Data Officer
Salesforce, CIO G2M Industry
Sana Kliniken, Member of the board of directors
SCHLENK, Global Director Organization and IT
Schunk, CTO
Siemens, CIO
Siemens Healthineers, VP for EU AI Act
Siltronic, CIO
Sky Germany, CTO
Sport1 Medien, Co-CEO
STADA Group, CIO
STAEDTLER, CEO/CFO
Süddeutscher Verlag, CIO
Telefónica Germany, CTO
Thomann, CDO
Triumph, CIO
Tüv Süd, Chief Digital and Process Officer
Verlag C.H. Beck, Head of Corporate/M&A
Vinzenzmurr, CIO
Volkswagen OTLG, Head of Information Systems
Volvo Group Trucks Central Europe, Vice President & Managing Director
Wacker Chemie, CIO
Wanzl, CTO
Webasto, Group CIO
Westwing, CTO
Willy Bogner, Managing Director/Group CFO
YORMA'S, Executive Board
adidas, CIO
AIRBUS, SVP Digital
Allianz, Head of Group Data & AI
Amazon, Country ManagerAMD, Global AI Lead (AUP
AMD, Global AI Lead (AUP)
ams OSRAM, Head of Data & AI
Andreas Schmid Logistik, CDO
AOK Bayern, CIO & CDO
AUDI, CIO
Augustiner-Bräu, IT-Manager
Augustinum Gruppe, Managing Director/COO
BARMER, CIO
Bauerfeind, CIO
Bilfinger, CIDO
BMW Bank, COO
Brainlab, Director Digital & IT
CANCOM, Director AI
Carl Zeiss Meditec, Head of AI
Cisco Systems, VP Germany
Condé Nast, Executive Director, Global Business Relationship Management
Conrad Electronic, CEO
Continental, Head of Artificial Intelligence
DB Fernverkehr, Lead IT Sales Plattform
DB Vertrieb, CIO
Dell Technologies, CTO, AI Solutions
die Bayerische, Executive Board
EDEKA, CEO
EGYM, CTO
ETERNA, Head of IT
Faber-Castell, CFO
Fujitsu, Head of IT
Garmin, Managing Director
Giesecke+Devrient, Group CTO
Goethe-Institut, Head of ITH
Hugendubel, Managing Partner
H&F Solutions, CTO, CCO
Haniel, Group CISO
Heidelberg Materials, CTO
Helmholtz Zentrum München, Head of Digital Transformation & IT
Hensoldt Group, CIO
Hoenle, CFO
HÖRMANN Gruppe, Manager AI & Data Products
Horsch Holding, Management Board
Interhyp, Member of the Management Board
Keller&Kalmbach, CEO
Kneipp, Head of Information Management
Krauss Maffei, CIO
Landeshauptstadt München, CDO
LaVita, COO
Leonhard Moll Betonwerke, Group Head of IT
Main-Post, Head of AI & Development
MAINGAU Energie, CIO
Rischart, CPO
Messe München, CEO
Microsoft, Global Partner Data Science
mkk – meine krankenkasse, CDO
München Klinik, CFO
Munich Re, Chief Data and AI Officer
Netlight, Partner and Managing Director
NOVENTI, CIO
Otto, Chief AI Officer
Ottobock, Global CIO
Phoenix Pharma, Member of the Supervisory Board
Porsche, CIO
ProSiebenSat1 | Joyn, CTO
R+V Versicherung, Executive Board Member Operations/IT
Randstad Digital Germany, Managing Director
RHÖN-KLINIKUM, Head of IT/EDP
ROMA, Management Digitalization Division
RTL2 Fernsehen, Chief Strategy & Data Officer
Salesforce, CIO G2M Industry
Sana Kliniken, Member of the board of directors
SCHLENK, Global Director Organization and IT
Schunk, CTO
Siemens, CIO
Siemens Healthineers, VP for EU AI Act
Siltronic, CIO
Sky Germany, CTO
Sport1 Medien, Co-CEO
STADA Group, CIO
STAEDTLER, CEO/CFO
Süddeutscher Verlag, CIO
Telefónica Germany, CTO
Thomann, CDO
Triumph, CIO
Tüv Süd, Chief Digital and Process Officer
Verlag C.H. Beck, Head of Corporate/M&A
Vinzenzmurr, CIO
Volkswagen OTLG, Head of Information Systems
Volvo Group Trucks Central Europe, Vice President & Managing Director
Wacker Chemie, CIO
Wanzl, CTO
Webasto, Group CIO
Westwing, CTO
Willy Bogner, Managing Director/Group CFO
YORMA'S, Executive Board

Exhibitors 2025

This is the logo of the companyCerpro
This is the logo of the company ChargingTime
This is the logo of the companyCibusCell
This is the logo of the companyCito
This is the logo of the company InnoManic
This is the logo of the companyCoachpool
This is the logo of the companyCodoflow
This is the logo of the company Cuurios
This is the logo of the companyCyberInsight
This is the logo of the companyCynus
This is the logo of the company DYNO
This is the logo of the companyDataForceSolutions
This is the logo of the companyDeepimmo
This is the logo of the company Denpaflux

Attending FUNDS

What our previous exhibitors
have to say

“When Personio was still young we exhibited three times. Going out and speaking to potential clients and talents was key for our growth ”.

Hanno Renner
Co-founder & CEO, Personio

“Bits & Pretzels was planned and structured so well. We didn’t feel overwhelmed, tired, or anything like that at any moment—we were simply experiencing experiences”.

Gjore Lazarov
Co-founder, Moxelle/Worwise

“I would recommend everyone to try it out not just once, but for 2, 3, 4 years to also build up a certain network within the event.”

Frederik Schroeder
Senior Account Manager, Tidely

“I really liked the atmosphere. Even though we were doing business, there was some art all around - people dancing, singing, and playing music”.

Lucilla Crosta
CEO, Edulai/Smarthink

Included in your ticket: Have a Seat with a Table Captain

Join one of our legendary Oktoberfest networking tables, each hosted by a Table Captain — a handpicked industry expert, thought leader, or decision-maker ready to share insights and spark real conversation.
Surrounded by inspiring minds and fueled by Bavarian hospitality, you’ll connect over bier, discuss what really matters, and walk away with more than just a handshake.


This is what meaningful networking looks like — the Bits & Pretzels way.

Experience the business magic of Oktoberfest

Oktoberfest attracts millions—a unique blend of culture and tradition.
A key networking event—connect in a special setting.
Business at Oktoberfest? Now’s the time. Join us this September!
Richard Branson as a Table Captain sitting among the attendees at an Oktoberfest site

Get even more Attention: Pitch on our Main Stage

7,500 highly relevant attendees including 1,500+ VCs and business angels await you. This is the biggest stage for startups.

Application phase for this year has ended.

learn more
2023
Bits & Pretzels is home. The Home of Founders. People came for Michelle Obama and they stayed for the community.
2019
President Barack Obama joins Bits & Pretzels and leads an amazing speaker lineup.
2017
Bits & Pretzels establishes its quality over size rule and limits the number of attendees to 5,000.
2015
For the first time the Festival lasts for three days. The grand finale gathers 3,500 founders at the Oktoberfest.
2023
Bits & Pretzels is home. The Home of Founders. People came for Michelle Obama and they stayed for the community.
2019
President Barack Obama joins Bits & Pretzels and leads an amazing speaker lineup.
2017
Bits & Pretzels establishes its quality over size rule and limits the number of attendees to 5,000.
2015
For the first time the Festival lasts for three days. The grand finale gathers 3,500 founders at the Oktoberfest.
2024
Bits & Pretzels launches the first-ever Investor Summit and CXO Summit — setting a new standard for founder and investor networking.
2022
What a return after a two year break. It was time to reunite the European startup ecosystem and everybody joined.
2018
Tarana Burke, founder of the #metoo movement, opens the Festival to underline the commitment to diversity.
2016
5,000 attendees come to see the founders of Virgin, Airbnb, and other inspiring personalities.
2013-14
Wild first years. Started with only 80 participants at Hofbräuhaus the event grows to 1,400 attendees.
2024
Bits & Pretzels launches the first-ever Investor Summit and CXO Summit — setting a new standard for founder and investor networking.
2022
What a return after a two year break. It was time to reunite the European startup ecosystem and everybody joined.
2018
Tarana Burke, founder of the #metoo movement, opens the Festival to underline the commitment to diversity.
2016
5,000 attendees come to see the founders of Virgin, Airbnb, and other inspiring personalities.
2013-14
Wild first years. Started with only 80 participants at Hofbräuhaus the event grows to 1,400 attendees.

WHERE WE COME FROM.

Bits & Pretzels started as founders breakfast with just 80 participants. We dared to start and the spirit of supporting founders continues in 2025 and beyond.

Join our mission in helping founders shaping a better future.

FAQ

Why should my startup exhibit?
What is included in the Startup Exhibition Packages?
Why do I need to apply?
Who is eligible to apply for the Startup Exhibition?
How do I apply for the Startup Exhibition?
I’m not sure which Startup Exhibition Package to choose. Who do I contact?
What is meant by the HD display and floor stand?
I have already purchased tickets. What should I do next?
When and how will participants be selected?
What happens after being selected?
When and how will I be informed about the exhibition day?
How will my startup's brand be integrated at the event?
Aboutbenefitsapply nowpackagesexhibitors 2025