Outbound & Email Campaign Manager (M/F/X)

Are you a master of crafting impactful email campaigns? We are looking for an Outbound & Email Campaign Manager to take our email marketing efforts to the next level. If you’re a strategic thinker with a hands-on approach to campaign creation, optimization, and automation, we’d love to meet you!

As an Outbound & Email Campaign Manager, you’ll be responsible for creating high-quality email campaigns that connect with our audience and drive measurable results. Here’s what you’ll be doing:

• Email Campaign Development: Plan, create, and optimize email campaigns tailored to diverse target groups, ensuring maximum impact and engagement. Build and maintain high-quality email lists to support outreach and campaign effectiveness. Develop compelling tests to continuously improve performance.
• Automation & Workflows: Design and implement email automation workflows for lead nurturing, customer acquisition, and retention.
• Performance Analysis & Optimization: Analyze email campaign performance metrics, such as open rates, click-through rates, and conversions, to identify areas for improvement. Derive actionable insights and implement data-driven optimization measures.
• Strategic Coordination: Work hand-to-hand with the (content) marketing team to ensure campaigns with broader strategies. Work closely with other teams such as Sales, Startup Relations, and Program to integrate their needs seamlessly into overarching strategies - and to ensure consistent messaging and delivery across all touchpoints.
• Compliance & Quality Assurance: Ensure all email marketing activities adhere to GDPR and other legal requirements. Maintain high standards of email deliverability and user experience.

• Email Marketing Expertise: Proven experience in planning and executing successful email marketing campaigns, including automation and lead nurturing workflows.
• Analytical Skills: Ability to analyze campaign performance data and derive actionable insights for continuous improvement.
• Proficiency with Tools: Experience with email marketing platforms (HubSpot is a plus) and analytics tools such as Google Analytics 4.
• A/B Testing Knowledge: Skilled in testing variables to optimize results.
• Organizational skills: Strong ability to manage multiple campaigns simultaneously and meet deadlines effectively.
• Collaborative Mindset: Skilled in working cross-functionally and communicating insights effectively to diverse teams.
• Compliance Awareness: Solid understanding of GDPR and other email marketing regulations.
• Experience in the startup ecosystem or event marketing is a plus!
• Familiarity with customer segmentation and personalization techniques is a plus!

• Competitive Compensation Package: Receive an attractive salary and benefits that reflect your valuable contribution to our team.‍
• Unique Team: Collaborate with a group of passionate, innovative professionals who are dedicated to making a difference in the event industry.‍
• Unforgettable Moments: Experience the thrill and satisfaction of seeing thousands of attendees engage with the initiatives you've implemented. ‍
• Prime Location: Thrive in a modern office in one of Munich’s most popular neighborhoods.‍
• Free Office Perks: Enjoy a variety of complimentary office drinks and top-notch espresso to keep you energized and motivated throughout your day.‍
• Work-Life Balance: Benefit from flexible working hours and home office options that support your personal needs and productivity preferences.‍
• Health and Wellness: Take advantage of subsidized access to various sport facilities through the EGYM Wellpass membership, promoting a healthy and active lifestyle (for permanent employment only).‍
• Exceptional Insights: Gain unparalleled experience and knowledge in organizing major events, offering you a comprehensive perspective on the industry and enhancing your professional growth.

‍

Started as a small breakfast, Bits & Pretzels developed to one of the world’s leading startup conferences, welcoming speakers like Barack & Michelle Obama, Richard Branson or Jessica Alba. Two days of conference are combined with our legendary (liquid) networking at Oktoberfest. Despite the growth of the past years we have retained the founders mindset: We observe closely, analyze deeply, act fast – and never forget the fun. Our goal is to empower founders shaping the future in Europe.

‍

If you are sharing our beliefs and want to help us push boundaries: Apply today by sending us your CV and a few sentences about your motivation. Please also include your earliest starting date and salary expectations.

We are looking forward to hearing from you.

Your Bits & Pretzels Team