Director Marketing Analytics (M/F/X)

Do you want a job to care about? You will have one as soon as you join the Bits & Pretzels team.

We are organizing two major European events. The leading festival for startup founders and biggest gathering on healthtech innovation. We are connecting founders with venture capital, partners, and new clients. Therefore we are helping founders create technology that improves the lives of all of us.

Your Role

Bits & Pretzels seeks an experienced and data-driven Director of Marketing. This role is crucial in shaping our marketing strategies and driving significant growth for our flagship events.

Your tasks & responsibilities

  • Data-Driven Marketing: Implement a metrics-focused approach, emphasizing Return on Ad Spend (ROAS), cost per ticket sold, and channel profitability.
  • CDP: Conception, planning and rollout of a CDP
  • Advanced Analytics Proficiency: Expertise in Google Analytics, UTM tracking, social media pixels, and HubSpot attribution models. Technical skills to integrate systems via open API (e.g., connecting ticketing systems with HubSpot) are essential.
  • In-Depth Reporting: Passion for tracking marketing activities, analyzing KPIs, and providing comprehensive reports on campaign outcomes.
  • Channel Exploration: Identify, test, and leverage new channels with high ROI potential pursuing ambitious revenue goals.
  • Collaborative Leadership: Work closely with the Head of Marketing to blend analytical insights with content creativity and customer journey strategies.

Your Profile

  • A marketing maven with at least 7 years of senior-level experience.
  • Adept at critically assessing and optimizing marketing scopes.
  • Skilled in setting up robust measurement systems.
  • Fluent in German and English.

Why Bits & Pretzels?

  • Competitive compensation package
  • Unique team
  • Unforgettable moments at the events
    (Yes, there are really 5,000 people coming to see what you have built)
  • Modern office in the heart of Munich - between Viktualienmarkt and Gärtnerplatz
  • Free office drinks and excellent espresso
  • Flexible working hours and home office possibilities
  • Access to various sport facilities via subsidized EGYM Wellpass membership
  • Excellent insights into the organization of a major event

About us

Startup Events GmbH is the company behind the Bits & Pretzels events.

In 2014, Bits & Pretzels started as a small founders' breakfast with only 80 participants.

Today, 5,000 founders, the world's leading companies, and the most inspiring speakers join our annual festival and Bits & Pretzels HealthTech is on the way to become Europe's most important event for healthtech innovation. We all share our belief that entrepreneurship and innovation can drive positive change in Europe and all over the world.

This extraordinary development was only made possible by a hard-working team. With the belief in our success, we convinced personalities like Michelle and Barack Obama, Arnold Schwarzenegger, Jessica Alba, Michel J. Fox, Ariana Huffington, and many more to speak at our events.

With us, you'll have the opportunity to make an impact, learn from the best, and be a part of an innovative and supportive community. And the best part? You can do this from the comfort of your home or join us in the bustling city of Munich. We offer the flexibility of a fully remote role, too!

How to apply

If you are sharing our beliefs and want to help us push boundaries: Apply today by sending us your CV and a few sentences about your motivation. Please also include your earliest starting date and salary expectations.

We are looking forward to hearing from you.

Your Bits & Pretzels Team

Contact for this job

Startup Events GmbH
Rumfordstraße 15
80469 München
Christian Vey
christian@bitsandpretzels.com