European Pitch Contest, Top50
Key Facts
Company Description
UPB is building the utility data monopoly for real estate, starting with hotels' fastest-growing OPEX (€44B+ p.a. spent on utility-blackbox). Validated by identifying inefficiencies for Europe's top operators (Marriott, B&B, Accor). Scaling to dominate non-residential RE globally while leveraging guest behavior data for predictive optimization.
Product/Service Description
Our algorithm benchmarks utilities against hyper-relevant peers, exposing inefficiencies across portfolios. Dual revenue: recurring SaaS + commissions from efficiency partners (who consult if needed)
Website
https://upb-global.com
Crunchbase
Country
Germany
Founding Year
2024
Employees
< 5
Company Stage
First Pilot Customers
Business Model
B2B
Focus Industries
Active Markets
(5 most relevant ones)
Germany
Look for at Bits & Pretzels
Funding & Investors
3 Lead Investors
Capital Raised to Date
Last Funding Type
Bootstrapped
Last Funding Date
Capital Need (€)
< 5M
Currently Fundraising
(at the time of Bits & Pretzels 2025)
Yes
Growth Outlook
Traction
Berlin pilot: 50+ assets from 10 operators. Expanding across DE (20+ hotels under contract).
Monetization Model
SaaS fees for benchmarking + commission from partners who fix inefficiencies that are identified.
3 Reference Customers
Marriott, AccorInvest (now Essendi), Novum Hospitality