True Wine
Where to find us at Bits & Pretzels

30/09, Startup Exhibition, Cluster „Lifestyle & Consumer", ST55

Key Facts

Company Description

True Wine provides the infrastructure for wine as an asset class. We set best practices for provenance, enforce price transparency, and publish benchmarks and reliable data. By standardizing custody and settlement, we connect markets and raise liquidity—making wine a more transparent, tradable, and trusted asset.

Product/Service Description

Buy, custody and trade investment-grade wine in one place: shop, stock-style trading, and climate-controlled storage. Each bottle NFC/Blockchain-verified. Simple, secure, in-app transparency.

Crunchbase

Country

Germany

Founding Year

2022

Employees

< 5

Company Stage

First Pilot Customers

Business Model

B2B2C

Focus Industries

E-Commerce / Retail
Food
Information Technology

Active Markets

(5 most relevant ones)

Germany, Austria, Switzerland

Look for at Bits & Pretzels

Investors
Mentors/Advisors
Network
Partners
Talent

Funding & Investors

3 Lead Investors

Capital Raised to Date

0€

Last Funding Type

Bootstrapped

Last Funding Date

Capital Need (€)

< 5M

Currently Fundraising

(at the time of  Bits & Pretzels 2025)

Yes

Growth Outlook

Traction

Monetization Model

Issuance Fees, Transaction Fees, Custody & Insurance Services, Authentication, provenance certification

3 Reference Customers

Revenues 2024

Planned Revenues 2025

Planned Revenues 2026

Target Markets

(within 24 months)

Central & Eastern Europe

Team

Sebastian Seitz

CEO

sebastian@true.wine