29/09, Startup Exhibition, Cluster „Intelligent Enterprise", ST110
Key Facts
Company Description
Rule is a self-funded MarTech SaaS company founded 2007 in Stockholm, Sweden. Rule has a global customer base, with companies of different sizes, industries and digital maturity level. Rule is a value driven organization in the scale-up phase. Our North Star metric is Engaged subscribers, Rules competitive edge is flexibility and growth.
Product/Service Description
Rule is the world’s smartest Marketing Automation -platform. A powerful tool for email, SMS, RCS and more, helps you deliver smarter and personal customer journeys - driving engagement and growth.
Website
https://rule.io
Crunchbase
https://crunchbase.com/organization/rule-e9e1
Country
Sweden
Founding Year
Before 2015
Employees
21-50
Company Stage
Many Paying Customers
Business Model
B2B2C
Focus Industries
Active Markets
(5 most relevant ones)
Sweden, Norway, Denmark, Germany, Netherlands
Look for at Bits & Pretzels
Funding & Investors
3 Lead Investors
Capital Raised to Date
0€
Last Funding Type
Bootstrapped
Last Funding Date
Capital Need (€)
15-50M
Currently Fundraising
(at the time of Bits & Pretzels 2025)
Yes
Growth Outlook
Traction
5 000 MAU150 000 000 000 monthly messages sent
Monetization Model
Contracted MRR
3 Reference Customers
Nobel Prize, Volvo Cars, Klarna