My Mental Wellbeing (MMW)
Where to find us at Bits & Pretzels

29/09, European Pitch Contest, Pre-Round 2, Cluster „HealthTech & Beyond“, Visionaries Stage

Key Facts

Company Description

We provide AI gamified mental fitness digital solution using responsible AI technology grounded in behavioral psychology and neuroscience to prevent stress, burnout and boost productivity in modern workplaces. We help employees build sustainable mental fitness habits and enable leaders to act early using anonymized, real-time well-being data.

Product/Service Description

Duolingo for workplace mental fitness: gamified AI platform that helps employees build mental fitness habits while HR & leaders gain real-time data to act early to cut stress costs& boost engagement.

Crunchbase

Country

Denmark

Founding Year

2024

Employees

5-10

Company Stage

Many Paying Customers

Business Model

B2B

Focus Industries

Enterprise Tech
Healthcare

Active Markets

(5 most relevant ones)

Active in Denmark, Next is Sweden, DACH & Africa

Look for at Bits & Pretzels

Accelerator/Incubator Programs
Customers
International Access
Investors
Visibility

Funding & Investors

3 Lead Investors

Capital Raised to Date

0€

Last Funding Type

Bootstrapped

Last Funding Date

Capital Need (€)

< 5M

Currently Fundraising

(at the time of  Bits & Pretzels 2025)

Yes

Growth Outlook

Traction

€8k MRR, 8 paying clients incl. Maersk; 27% stress drop, 60%+ user engagement + Aleris insur. pilot

Monetization Model

B2B SaaS: per-employee, per-month license billed yearly; scale via insurance & HR solutions bundles

3 Reference Customers

Sheelagh (Maersk) sheelagh.pirzada@maersk.com, Pia (Cop Cap) pkl@woco.dk, Denny, denny@because.eco

Revenues 2024

10 000 €

Planned Revenues 2025

120 000 €

Planned Revenues 2026

769 000 €

Target Markets

(within 24 months)

Nordics
Western Europe

Team

Subhi Irshed

Founder & CEO

subhi@mmwai.io

Olga Skalska

Co-Founder & Chief Pyschology Officer

solutions@mmwai.io