29/09, Startup Exhibition, Cluster „NextGen Health", ST104
Key Facts
Company Description
Hugup is a femtech startup creating medically informed supportwear. Our patent-pending, 3D-knitted bodysuit relieves pregnancy discomfort with style and science. Recognised by Forbes Women as a Top 25 Femtech Startup in Poland, we bring empowerment, comfort, and innovation to maternal health.
Product/Service Description
A wearable, 3D-knitted maternity bodysuit offering targeted back and pelvic support. Clinically tested, stylish, and built for everyday comfort and mobility.
Website
https://hugup.com
Crunchbase
https://crunchbase.com/organization/hugup
Country
Poland
Founding Year
2021
Employees
5-10
Company Stage
First Pilot Customers
Business Model
B2C
Focus Industries
Active Markets
(5 most relevant ones)
Poland, the United Kingdom (launching August 2025), the United Arab Emirates (in early partnership discussions), and broader EU expansion planned, initially focusing on Scandinavia and Western Europe.
Look for at Bits & Pretzels
Funding & Investors
3 Lead Investors
Business Angel, EmpoWomen (EU Horizon programme), The Polish Agency for Enterprise Development (PARP)
Capital Raised to Date
710 000 €
Last Funding Type
Pre-Seed
Last Funding Date
November 2024
Capital Need (€)
< 5M
Currently Fundraising
(at the time of Bits & Pretzels 2025)
Yes
Growth Outlook
Traction
Production complete; tested with 70+ users; (avg. effectiveness 4.42/5); launch planned for Aug 2025
Monetization Model
Premium D2C, B2B2C with clinics/care, retail/marketplaces; future: digital services, wearables.
3 Reference Customers
Institute of Mother and Child testers, UAE retailer focus group, UK Mother & Baby Awards testers