Hormona
Where to find us at Bits & Pretzels

European Pitch Contest, Top50

Key Facts

Company Description

Hormona is reinventing hormone health for women through AI and at home testing. We are the first end-to-end solution for hormone health offering a revolutionary way of testing, monitoring and treatment of hormone issues.

Product/Service Description

Worlds first at-home urine tests for estrogen, progesterone and FSH that doesn't require a lab but innovatively utilises AI to provide lab-grade results within 15 minutes.

Crunchbase

Country

United Kingdom

Founding Year

2020

Employees

11-20

Company Stage

First Pilot Customers

Business Model

B2C

Focus Industries

Healthcare

Active Markets

(5 most relevant ones)

US, Sweden, UK, Natherlands & Germany

Look for at Bits & Pretzels

Customers
Network

Funding & Investors

3 Lead Investors

Voima Ventures, Supernode, Nascent Invest, SFC Capital, Teachstars

Capital Raised to Date

7€

Last Funding Type

Seed

Last Funding Date

March 2025

Capital Need (€)

5-15M

Currently Fundraising

(at the time of  Bits & Pretzels 2025)

No

Growth Outlook

Traction

>30k monthly active users, >7M symptoms logged in the Hormona app

Monetization Model

D2C Subscription model

3 Reference Customers

Revenues 2024

Planned Revenues 2025

Planned Revenues 2026

Target Markets

(within 24 months)

Central & Eastern Europe
Nordics
North America
Western Europe

Team

Karolina Lofqvist

CEO & Founder

karolina@hormona.io

Jasmine Tagesson

COO & Founder