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29 & 30/09, Startup Exhibition, Cluster „Lifestyle & Consumer", ST54
Key Facts
Company Description
Founded in 2020, Hanfred is a friends & family-owned business crafting feel-good farm food for pets. Growing our own ingredients, we produce transparent, minimal-ingredient products that help dogs & cats live healthier, happier lives alongside their families. And by the way finding the key to reduce carbon footprint of the pet food industry.
Product/Service Description
Natural Petfood made from farm-grown ingredients supporting joints, digestion, stress relief for dogs & cats - FutureFoodLab - 70% protein replacement through highly nutritious water lentils.
Website
https://hanfred.at
Crunchbase
Country
Austria
Founding Year
2020
Employees
5-10
Company Stage
Many Paying Customers
Business Model
B2B2C
Focus Industries
Active Markets
(5 most relevant ones)
Austria, Germany, Italy
Look for at Bits & Pretzels
Funding & Investors
3 Lead Investors
no investors
Capital Raised to Date
Last Funding Type
Bootstrapped
Last Funding Date
Capital Need (€)
5-15M
Currently Fundraising
(at the time of Bits & Pretzels 2025)
No
Growth Outlook
Traction
Revenue: 2022 +34%, 2023 +96%, 2024 +35%, 2025 YTD +42%, Customers: B2B about 500, B2C about 1000
Monetization Model
B2B (retail chains, e-commerce stores), B2C sales through one-time purchases and subscriptions
3 Reference Customers
Fressnapf, Futterhaus, Zoo&Co