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29/09, Startup Exhibition, Cluster „Finance & Insurance", ST67
Key Facts
Company Description
Froda, founded in 2015, is one of Europe’s fastest-growing fintech scaleups. With a mission to make financing accessible for all SMEs, Froda leverages digital innovation to transform loans from months to minutes. Through embedded finance, Froda partners with industry leaders across Europe.
Product/Service Description
Froda offers fast, fair, and flexible SME financing through embedded solutions, transforming loan processes from months to minutes in partnership with leading banks and fintechs.
Website
https://frodaembedded.com/
Crunchbase
https://crunchbase.com/organization/froda
Country
Sweden
Founding Year
2015
Employees
101-300
Company Stage
Many Paying Customers
Business Model
B2B
Focus Industries
Active Markets
(5 most relevant ones)
Germany, United Kingdom, Sweden, Denmark, Norway
Look for at Bits & Pretzels
Funding & Investors
3 Lead Investors
Capital Raised to Date
Last Funding Type
Series B
Last Funding Date
Capital Need (€)
Currently Fundraising
(at the time of Bits & Pretzels 2025)
Yes
Growth Outlook
Traction
13K active customer, 23K total customers, 120K disbursed loans, 8M transactions
Monetization Model
Revenue from SME loan interest, fees, and partner revenue-sharing models.
3 Reference Customers
Lunar, Treyd, Worldline