BAUMARKT
Where to find us at Bits & Pretzels

Country Pavillon

Key Facts

Company Description

BAUMARKT is a Vietnam furniture-tech startup targeting US$1.9B domestic & US$16.25B exports. We use AI for end-to-end, personalized design–manufacture–installation; run a vertical e-commerce platform linking customers, workshops, banks; and build a Digital Product Passport for traceability & warranty. BNPL & buy-back aligned with RRR & ESG.

Product/Service Description

Baumarkt ERP streamlines production & ops. AI-HouseDoctor powers 2D/3D design with realtime controls and updates. Digital Product Passport enables end-to-end traceability, EUDR/ESPR compliance.

Crunchbase

Country

Germany

Founding Year

2023

Employees

11-20

Company Stage

Many Paying Customers

Business Model

B2B2C

Focus Industries

E-Commerce / Retail
Enterprise Tech
Information Technology
Manufacturing / Supply Chain
Real Estate / Construction

Active Markets

(5 most relevant ones)

At present, our operations are limited to Vietnam. Beginning in 2028, we intend to expand into export markets in Europe, the Middle East, and the Americas.

Look for at Bits & Pretzels

Accelerator/Incubator Programs
Customers
International Access
Investors
Partners

Funding & Investors

3 Lead Investors

Capital Raised to Date

Last Funding Type

Bootstrapped

Last Funding Date

Capital Need (€)

< 5M

Currently Fundraising

(at the time of  Bits & Pretzels 2025)

Yes

Growth Outlook

Traction

$150K revenue (March–Jul 2025) with 22 partner workshops across Vietnam’s major Cities

Monetization Model

1) Product margins (core); 2) Platform economics (vertical e-commerce); 3) Circular economy;

3 Reference Customers

Revenues 2024

85 000 €

Planned Revenues 2025

250 000 €

Planned Revenues 2026

1 500 000 €

Target Markets

(within 24 months)

Middle East & North Africa
Southeast Asia
Western Europe

Team

HANH QUANG LE

Founder/CEO

hanhquangle@lebruder.com