29/09, Startup Exhibition, Cluster „Hardware & Infrastructure", ST81
Key Facts
Company Description
AWL brings edge AI video analytics to life, visualizing spaces beyond human perception—more than your eyes can see. AWLBOX upgrades existing cameras, AWL Engine delivers real-time insights. We’re transforming retail security, operations, and marketing. With top-tier deployment in Japan and a global team, AWL scales real-world AI across industries.
Product/Service Description
AWLBOX: Transforms existing security cameras into AI-powered solutions AWL Engine: Features an advanced AI pipeline environment with auto-tuning and live updates for continuous performance improvement
Website
https://awl.co.jp/en/
Crunchbase
Country
Japan
Founding Year
2016
Employees
51-100
Company Stage
First Pilot Customers
Business Model
B2B
Focus Industries
Active Markets
(5 most relevant ones)
Japan (retail-focused, expanding into smart city and manufacturing), Middle East (exploring opportunities in smart infrastructure and AI deployment), Vietnam (AI development and collaboration through AWL Vietnam), Thailand (early-stage engagement in retail and smart city initiatives), India (academic and technical partnerships, pilot projects underway)
Look for at Bits & Pretzels
Funding & Investors
3 Lead Investors
Rakuten Group, SATUDORA, Canon Marketing Japan
Capital Raised to Date
2 700 000 €
Last Funding Type
Series C
Last Funding Date
May 2024
Capital Need (€)
< 5M
Currently Fundraising
(at the time of Bits & Pretzels 2025)
No
Growth Outlook
Traction
Currently active in the Japanese retail market to over 1,000 locations.
Monetization Model
B2B SaaS and hardware subscription model, recurring revenue from AWLBOX and AWL Engine licenses.
3 Reference Customers
SATUDORA, Rakuten Group, SUSHIRO