A maestro in steering iconic brands to modern heights, Rik Strubel now channels his passion and expertise as the CMO of Westwing, a haven where beauty meets soul in every space created. With a rich history of redefining Axe/Lynx for Gen-Z and spearheading a sustainable shift for Henkel's vast beauty portfolio, Rik is the embodiment of innovation meeting purpose. His journey, marked with courage and curiosity, continues to inspire, as he crafts memorable homes, one beautiful brand at a time.

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