Matthias Reichert, CCO at Sport1 GmbH, is a trailblazer in sports marketing. From building direct customer sales at Sport1 Media to leading SPORT1's marketing, his influence is undeniable. His journey from Boehringer Ingelheim to NFL Europe and Sport1 is inspiring. Off-duty, Matthias' love for hiking reveals a man who embraces challenges, making him a relatable figure in the sports business world.