Leading with Intuition to create an Impact

Angela Ahrendts about the leadership principles that led her from being CEO of Burberry to the top at Apple

In this podcast episode, you’ll hear from one of the leading female executives in the business world: Angela Ahrendts, the longtime Head of Retail at Apple where she became the highest-paid executive and made double of what CEO Tim Cook made. Before that, she was CEO at British luxury fashion label Burberry.

In conversation with Bits & Pretzels' Britta Weddeling Angela spoke about the leading principles that have shaped her career and how she rose from a small town in Indiana to the top of Silicon Valley and what advice she has for entrepreneurs in the current crisis.

During Corona, which forces all founders to adapt quickly, Angela’s ideas around leadership and intuition could give guidance of how to deal with the current uncertainties and specifically about what role your gut feeling can play in moving forward.  

We've met Angela just days before the lockdown in Silicon Valley, in the Cordevalle Golf Club, a private golf course and spa resort, located southeast of San Jose where you drive through a huge iron gate all along well trimmed green grass before you enter an impressive wooden lobby and are greeted by a hostess.

Even in this luxury environment Angela stands out. The room for the podcast conversation that overlooked the whole golf course was booked under her maiden name for privacy reasons  …

1:52 Angela Ahrendts didn't take a typical path into the tech world & the top of Silicon Valley
5:47: How Apple CEO Tim Cook convinced her to leave her role as CEO of Burberry
8:25: What the top executive thinks startups should do now with Corona virus and other threats around
15:45: "Know what you are good at. Know your gift. And know what you don't know.
21:30: Her special place: A walk through the Apple Park in Cupertino
25:38: Mother of three, CEO and in a relationship for more than 40 years with 17 years long distance
28:19 Beer Garden Break: Reading, listening and hiking - new habits after leaving Apple
34:56: Does gender matter in tech? “My guidance to young women is: Ignore it!”
43:42: Follow your passion and your dreams to become what you want to be
49:57: Either-or-game: "Listen and you will learn tremendously more"

Production: Regina Körner & Migo Fecke (professional-podcasts.com), Hubert Honold.