Anyone who wants to set cookies on websites for marketing purposes may only do so with explicit user consent. This is not only stipulated by the General Data Protection Regulation (GDPR), but has also been confirmed by rulings of the European Court of Justice (October 1, 2019) and the German Federal Supreme Court (May 28, 2020). For website operators, this means that websites must be equipped with a Consent Management Platform (CMP). A CMP helps to obtain, manage and document user consent. In this masterclass you will be introduced to the current legal situation. Mischa will also answer frequently asked questions and show you how to implement a CMP in a legally compliant way.