Step up on the Bits & Pretzels stage

Applications are
open again.

This is your chance to skyrocket your company. Once again, we invite you to join our famous pitch competition that gets you on the biggest of all Bits & Pretzels stages. This is your chance to get your name out to investors, potential clients, and new partners.

The only thing you need is an awesome elevator pitch. If you succeed in pitching your startup against 80 others, you will move on to the finals and fight for the Golden Pretzel Pitch Award.

This competition is a unique chance to get maximum attention for your company.

Get your ticket
Apply now

Two ways

to get on the big stage

Golden Pretzel

Pitch Award

The classic Bits & Pretzels Pitch Competition. 80 startups pitch at #bits22 to qualify for the final in front of 5,000 attendees on the center stage.

more info

Digital Top 50

Startup Award

The Digital Top 50 Awards celebrate the trailblazing work of Europe’s tech founders and recognize Europe’s most promising startups.

more info

Our values

Founders are always first

Bits & Pretzels is an event from founders for founders. We don‘t compromise when creating content for our fellow entrepreneurs. Everything we do is about giving founders what they need to achieve their goals and reach for the stars.  

Quality Over Size

Bits & Pretzels is the only major event for startups that limits its number of attendees. To us, it’s important to rather gather the best players of the ecosystem than keep growing and sacrifice the quality of your event experience.

We do things Bits-Style

We always give 110%. This ambition makes us pioneers of our time, looking ahead - ready to tackle problems with our community. With enthusiasm for technology and precision, we provide an exciting environment that enables founders to shape a better future.


We love progressive change-makers. Always questioning the status quo and looking for new ways to improve our environment. We want to create a world of possibilities with true & sustainable impact for everyone who joins Bits & Pretzels. Our aim: to constantly develop and benchmark a better future.

How to win

The Golden Pretzel

The Bits & Pretzels Pitch is the best chance for early-stage startups to get maximum attention at Bits & Pretzels. The participating startups are handpicked by a top-tier VC jury — and the best 3-minute pitches make it to the final round on the center stage in front of 5,000 attendees.


Check if you are eligible to apply

You need to have an existing product or an MVP — and not more than a Series-A funding!


Click 'Apply' and create a personal account

Your data is well protected and can only be seen by our jury to select the winning participants.


Submit your application

To stand out from 500+ applications, make sure to answer all questions in the application form. Our jury scans all applications individually to select the most promising startups.


Pitch in front of 5,000 attendees

As soon as you are selected, it is time to prepare. Make the audience remember your awesome startup. More questions? Check out our FAQ.

Apply now

This was the 2020 jury

Winning won't be easy. This group of top-tier VCs and investors challenged the 2020 participants with fierce questions. The Jury of 2022 will be announced soon. If you master their questions, they will award you the Golden Pretzel Award.

Andreas Etten

Founding Partner


Elisabeth Löwenbourg-Brzezinski



Dr. Christian Saller

General Partner

Holtzbrinck Ventures

Robert Lacher


Visionaries Club

Alex Meyer

General Partner



What is the Golden Pretzel Pitch Award?

The Golden Pretzel Pitch Award is the Bits & Pretzel pitch competition that has proven itself to be a real boost for your company over the past years. Around 80 startups pitch at #bits22 to qualify for the grand finale on the center stage in front of 5,000 attendees. The best pitch overall will be awarded with the famous Golden Pretzel and substantial media coverage.

Who is allowed to apply for the Golden Pretzel Pitch Award?

If you are a startup with a MVP or an existing product, and funded - but not with more than Series A funding, then you are eligible to apply for the Golden Pretzel Pitch Award. For further details on the terms of participation, please visit the terms of participation of the Golden Pretzel Pitch Award.

How do I apply for the Golden Pretzel Pitch Award?

1. Drop your company name, company website and contact information via the “Apply button” above. This is the official request to get the complete application form.

2. Get access to the application form for the Golden Pretzel Pitch Award. Filling in the complete application form will take about 10 minutes and you’ll be asked for more detailed information on your company to receive all relevant information needed to select the semi finalists of the Golden Pretzel Pitch Award.

How will the finalists and winners be selected?

The applicants who will be invited to pitch in the semi finals of the Bits & Pretzels Pitch Competition will be selected by an international jury of investors. In the semi finals, up to 12 startups per cluster compete against each other in front of an expert jury. The top competitors of the different clusters will be invited to join the grand finale on center stage who’s winner will be selected by the international executive jury right after. Further details on the selection criteria can be found here.

Data processing of my application:

For all details on how we process your personal data in connection with the application process for the Golden Pretzel Pitch Award, please see the Privacy Notice of Bits & Pretzels.

I have specific questions, whom do I contact?

Please contact for any other queries.