Jessica Alba joins #bits19 as keynote speaker.
The Hollywood Star and Founder of The Honest Company and Honest Beauty, will introduce her personal founder journey, motivation and what it’s like to manage a startup which many have hailed with unicorn status.
I founded The Honest Company because I wanted safe, effective products that perform. After all, you shouldn't have to choose between what works and what's good for you.
– JESSICA ALBA, FOUNDER
“The Honest Company“, a mission-driven brand providing that provides trusted and effective products across a wide range of consumer categories, was founded in 2012. As an outspoken advocate for safe childcare products, Jessica Alba is the driving force behind the brand. She guides the overall vision for The Honest Company and oversees the business in partnership with CEO Nick Vlahos. While the company launched with 17 products it skyrocketed into success, with a wide range of items across the baby, personal care, home, vitamins & supplements and beauty categories, selling over 100 products.
Alba was able to learn from the company’s journey and has build a successful consumer-goods empire. Just recently, the brand entered the European market, in partnership with Douglas, Europe’s leading premium retailer. Together with Tina Müller (Group CEO of Douglas) she will also discuss this unique partnership.