STARTUP ACADEMY
10 MASTERCLASSES EVERY FOUNDER HAS TO ATTEND
How to build a MVP? How do get PR right? How do hire the right people?
We have the best of the best speakers sharing their real life experience and helping you build up or expand your startup. From the former PR manager of Steve Jobs to the Co-Founder & CEO at Stack Overflow - you can’t miss our Startup Academy.

If you're a founder or simply just interested in the world of startups, you have to attend this stage - you will leave with a head full of ideas to take your startup to the next level. Or you will instantly feel the urge to start your own business...
The first must-attend presentations are already confirmed
How to do PR?
Andy Cunningham
Former PR advisor to Steve Jobs
Cunningham Collective

"An entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” Andy Cunningham has played a key role in the launch of a number of new categories including video games; personal computers; desktop publishing; digital imaging; RISC microprocessors; software as a service; very light jets; and clean tech investing. She is an expert in creating and executing marketing, branding and communication strategies that accelerate growth, increase shareholder value and advance corporate reputation. 

Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh. When Steve left Apple to form NeXT and acquire Pixar, he chose Andy’s public relations agency, Cunningham Communication, to represent him. She continued to work with Steve for several years and has developed marketing, branding and communication strategies for game-changing technologies and companies ever since. 

Andy is the founder and president of Cunningham Collective, a brand strategy firm dedicated to bringing innovation to market. The 5-year old firm has worked with many companies in various markets including telecommunications, search, energy efficiency, media and publishing, finance, mobile apps, display technology, healthcare, big data and semiconductors. Andy is also the host of the popular podcast Marketing Over Ice (http://www.moi.fm/). 

Andy serves on the following corporate boards: Specialized Bicycle Components, Inc. (bicycles and gear); GrowthPlay, LLC (sales effectiveness firm); and RhythmOne plc (programmatic ad platform). Andy also advises the following companies: Virta Health, AirPR, Traackr, MixR, OptzzChain and Wellomics. In addition, Andy sits on the boards of the following institutions and non-profit organizations: The Aspen Institute; Menlo College; Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications; and ZERO1: The Art & Technology Network, an organization she founded in 2000 with the mission to shape the future at the intersection of art and technology. Past board positions include YPO, WPO, CEO, the Peninsula Open Space Trust and the Computer History Museum. She is an Aspen Institute Henry Crown Fellow and holds memberships in WPO, CEO, TED and Women Corporate Directors. 

Andy graduated from Northwestern University and lives in Sausalito, California with her husband Rand Siegfried.

How to hire the good programmers?
Joel Spolsky
Co-Founder & CEO
Stack Overflow

Joel Spolsky is the CEO and co-founder of Stack Overflow, the place where millions of developers go to learn, share their knowledge and advance their careers. Stack Overflow has become the most trusted developer resource on the Internet and currently serves more than 40 million programmers every month. Joel is also the founder of Fog Creek Software, Trello and previously worked at Microsoft – where he designed VBA as a member of the Excel team. 

 Joel is also a world-­renowned speaker and has written four books, including User Interface Design for Programmers and Smart and Gets Things Done: Joel Spolsky’s Concise Guide to Finding the Best Technical Talent. His personal website, Joel on Software, has been popular with developers around the world since its inception in 2000 and has been translated into over 30 languages. Joel graduated from Yale University with a Computer Science degree.

How to build an MVP?
Lars Jankowfsky
Founder
NFQ.Asia

Lars is the co-founder and CTO of OXID eSales and also of swoodoo AG which he successfully sold to kayak.com. At the moment he is focused on NFQ.com – EMEA´s leading software & product company with a focus on high growth startups. He helps tech startups around the world to scale - mostly by creating and scaling powerful tech teams. Lars also provide interim management for high-tech companies as a ‘turn-around’ CTO with a focus on solving growth and scaling challenges.

How to do fundraising?
Rainer Maerkle
General Partner
Holtzbrinck Ventures

Rainer has been a member of the Holtzbrinck Ventures team since 2008. He was responsible for Holtzbrinck Ventures’ investments in Zalando (IPO 2014), Quandoo (sold to Recruit in 2015) and brands4friends (sold to eBay in 2010) as well as in Scalable Capital, HelloFresh, Home24, Outfittery, Stylight and several others. Before coming to Holtzbrinck Ventures, Rainer played an entrepreneurial role as Head of Business Development at 123people.com. The business was sold successfully to Pages Jaunes in 2010. Prior to that, Rainer worked for five years in the venture capital field at 3i and Siemens Acceleration, where he was involved in investments in the e-commerce sector. Rainer started his career at Siemens in 2000. Rainer studied Electrical Engineering at the Technical University of Munich and received his MBA at INSEAD, graduating both with honors.